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Ancestry®
- 25% of application volume coming from career site visitors
- A 36% increase in career site traffic since the career site went live
- An increase of 250% in started applications and 188% completed applications, year on year
The challenge
Ancestry® is the global leader in family history and consumer genomics. With over 40 billion online records and the world’s largest consumer DNA network, its mission is to empower journeys of personal discovery to enrich lives.
As a prominent and recognisablerecognizable company, Ancestry can leverage its high-profile external brand to boost awareness of its career opportunities. Over the past year, the team worked hard to create a new EVP to help them attract and retain a talented and diverse workforce. Talent Acquisition Marketing Manager, Kristen Jacobs, then faced a new challenge: activating that EVP, and creating a consistent, outstanding candidate experience across every candidate touchpoint.
“Candidate experience is number one. At Ancestry, we’re always looking for ways to improve the hiring process so it’s not frustrating for candidates. A poor experience can negatively impact a candidate’s impression of our brand — so it’s important we provide a great experience.”
—Kristen Jacobs, Talent Acquisition Marketing Manager
Ancestry
With innovation and cutting-edge technology core to the growth of the business, the team needed a powerful solution to help them bring their employer brand and EVP to life.
The solution
Ancestry chose PageUp Clinch for a complete and easy-to-use recruitment marketing solution. Using the Clinch career site builder, Ancestry built internal and external career sites quickly and easily.
“I am pretty technical but have never built a complete website before so working with Clinch on building the new career site has been fantastic —and very, very easy. Bringing our EVP to life on our career site has allowed us to reach more candidates and drive more qualified candidates to our roles.”
—Kristen Jacobs, TA Marketing Manager
Ancestry
The ease of use and flexibility of the platform brought Ancestry’s EVP to life, attracting and engaging more candidates and driving qualified job seekers to hit ‘apply’. Dynamic, targeted and engaging content showcased employees and expanded on the information available on the website. The team was able to whip up custom landing pages to speak to target talent segments with ease — pushing pages live in just half a day.
“The team was thinking: ‘How long will it take her to build this page? Probably weeks!’ And it took me half a day. That’s just one example of how easily I can use the platform to support the team. It’s been great to see how we are able to take what the candidates are looking for and build it out so quickly.”
With seamless integration with their Workday ATS, Ancestry can further enhance the candidate experience, allowing jobseekers to apply for a role quickly and easily. Being able to see the visitor-to-hire journey across the recruitment funnel gives the Ancestry team complete visibility into the recruitment process through in-depth end-to-end analytics —so they can see clearly what’s working, and where to adjust their sourcing and talent attraction approach.
With access to the powerful Clinch CRM, Kristen and the team are now exploring how they can harness this functionality to build and segment talent communities. Working with the broader recruitment team to introduce this workflow, the Ancestry team is excited to see the impact this sourcing channel will have on their ROI. This CRM functionality extends the power of Clinch beyond employer branding into proactive talent acquisition.
“’We can make a big impact on the business by utilizing our talent community. These are active candidates, who’ve expressed interest — and we have almost 100,000 individuals enrolled. We’re helping recruiters realiserealize the value of engaging candidates through the CRM.”
—Kristen Jacobs, TA Marketing Manager
Ancestry
Kristen also highlighted the impact of the outstanding customer support received. With a hands-on partnership approach, the team was always available to help every step of the way: through implementation, optimisationoptimization and beyond.
“Working with Clinch has definitely made my job easier, and it’s helped me support the whole team beyond building the initial site — (PageUp) Clinch support is fantastic.”
The results
Using PageUp’s recruitment marketing platform, Clinch, Ancestry has been able to activate its EVP on their career site and create a seamless experience for its candidates. By pairing Clinch with the Workday ATS to increase candidate conversion at speed, the team has seen an incredible 250% increase in started applications, and 188% in completed applications, year on year.
The new career site has emerged as an impactful, high-ROI sourcing channel, now driving 25% of application volume. With Clinch’s user-friendly platform and self-service CMS, the team now has an easy-to-manage solution, empowering them to take control of the employer brand, showcase the EVP and optimiseoptimize content on the fly.
Kansas State University
Kansas State University (“K-State”) is an award-winning higher education institution and the first operational land-grant university in the United States. With a mission to foster excellent teaching, research, and service, it operates three main campuses, serves over 20,000 students, and engages approximately 5,000 employees.
The challenge
Part of K-State’s bold, strategic plan to become a next-generation land-grant university focuses on one essential pillar: building their workforce. The talent acquisition (TA) team recognisedrecognized the value of actively engaging candidates from the get-go with information to guide their decision-making process. But their basic careerscareer site and job board presented major challenges.
Their careerscareer site had a single landing page that spoke briefly to employee benefits and featured open roles, but was missing imagery or a compelling story that would inspire people to apply. The job search page listed jobs which lacked titles and had long descriptions, as well as a long list of filters making it difficult for jobseekers to navigate across devices. The application process was too long, deterring candidates. There was no way to capture passive talent, or follow up with candidates who had incomplete applications. Without a strong candidate experience, K-State’s TA team knew they were missing out on talent.
To make matters more complex, they only had visibility over two data points—complete vs. incomplete application numbers. Missing critical recruitment data made it difficult for TA to mobilisemobilize their talent strategy and make ongoing improvements.
The focus
Operating in a “team of two”, K-State Talent Acquisition Manager, Shannon Leftwich and her TA officer knew they could address these challenges with an innovative recruitment marketing solution.
They sought an engaging, user-friendly, and mobile-optimisedoptimized careerscareer site with functionality to capture active and passive candidates, stay ahead of competitors, and strengthen their talent pipeline. The solution needed self-service capabilities to keep their careerscareer site content fresh and provide candidates with important, compelling information, such as:
- EVP (Employee Value Proposition) messaging
- employee quotes
- organisationalorganizational values
- employee benefits
- campus locations.
Additionally, they needed a revamped, easy-to-navigate job board to showcase roles and departments – a particularly important feature for recruiting hard-to-fill and regularly-recruited jobs. Automation capabilities would facilitate TA’s ability to connect with talent more readily and boost application rates, using minimal resourcing.
To support their ideal system and inform their talent strategy, TA needed data-driven insights to help them determine the best place to focus their time, effort, and budget.
The solution
K-State has successfully been using PageUp Applicant Tracking System (ATS) and Onboarding solutions for sometime. When they discovered the PageUp Recruitment Marketing solution, they soon realisedrealized it was the missing piece of their tech stack to help resolve their pain points and enhance top of funnel recruitment, talent attraction and engagement.
To kick off the project, Shannon and her TA officer partnered with K-State’s marketing team to ensure branding, messaging, and imagery were aligned throughout the change management process. With support from their PageUp project manager, they implemented a brand new, mobile-optimisedoptimized and user-friendly careerscareer site. It features strong EVP messaging, images, employee quotes, and easy-to-use job search. They were able to create dedicated landing pages with important information, such as K-State’s vision, strategic plan, recruitment FAQs, “talent tips”, “communities” (campuses), and more with ease.
“We knew this additional content would be valuable for candidates, but we were blown away by how much traffic these pages receive, particularly the ‘Our Communities’ page. It reinforced for us how much they need this information in their decision making. We’re very proud of this page, and our site. The PageUp system gives us more flexibility than we’ve ever had before.”
– Shannon Leftwich, Talent Acquisition Manager, Kansas State University
By combining PageUp Recruitment Marketing and ATS, they have transformed the job search experience. Prospective candidates now benefit from simplified filters and an intuitive browsing experience. Enhanced functionality allows job ads to include personalisedpersonalized recommendations for other roles, tailored to candidates’ browsing history. Additionally, the TA team has streamlined the application process, reducing drop-offs, increasing efficiency, and attracting higher-quality applications.
There are multiple CTAs for active and passive candidates to engage with K-State – such as “contact a recruiter”, express interest in a role, submit a resume, sign up for job alerts, and join the university’s talent network.
TA has established automated nurture sequences—for instance, encouraging candidates to submit incomplete applications—to engage candidates without manual effort. Within 10 weeks of launching the site, K-State has seen incredible conversion rates from this initiative:
- 52% of jobseekers who expressed interest in a role (without starting the application process) returned from the nurture sequence to complete an application, resulting in a 13% hire rate.
- 41% of candidates with incomplete applications returned from the nurture sequence to complete an application, resulting in a 10% hire rate.
Analytics demonstrate top-visited pages and career-related pages that have the biggest impact on application rates. TA is encouraged to see analytics around visitors’ time on site and return visits moving in a positive direction. Insights into sourcing channel effectiveness ensure they’re using their job ad spend wisely.
“Like many TA teams, we have a limited budget. So it’s incredibly impactful to know the sources where we achieve the best return for our ad dollars.
We’re taking full advantage of all PageUp tools to make really good decisions. We’re excited about the data we have access to, and our improved ability to communicate with candidates. We love that it’s totally customisablecustomizable and flexible. Implementation was seamless, and we felt supported every step of the way.”
By leveraging PageUp solutions, K-State has refined communications from attraction and engagement to hiring and onboarding by introducing new templates and automation that ensures consistent messaging aligned with their brand.
Looking ahead, the TA team is motivated to continue collecting candidate feedback, using data-driven insights, and optimisingoptimizing processes to secure top talent and deliver a best-in-class candidate experience.
University of Central Florida
The State of Virginia, Department of Human Resource Management
The challenge
The Department of Human Resource Management (DHRM) is a central state agency for the Commonwealth of Virginia. It is responsible for developing the talent strategy for over 200 unique agencies under the Commonwealth. Operating under a decentraliseddecentralized model, each agency has its own HR office with oversight from the central DHRM team. As part of this, DHRM is in charge of providing the technology and systems needed to support the effective management of people-related data and processes.
During the pandemic, the state government experienced many tenured employees entering retirement. Today, DHRM is focused on supporting state agencies with talent acquisition and retention of current employees. One of the biggest challenges faced within the public sector is attracting candidates to work within the state government when the private sector is often offering greater compensation.
DHRM had been using the same talent management system for years and faced a series of system limitations, including a lack of reporting capability and compliance tracking, difficulty screening applications, and no interview scheduling tools. They were bogged down by manual manipulation of data to build statewide reports and time-consuming processes to extract important information from their system. Across the state, agencies used different recruitment management systems which presented challenges in interfacing job posting with DHRM’s system due to different vendors being used.
The focus
The state knew it had outgrown its current talent management system and wanted to implement a modern solution to resolve its current challenges and system limitations. A new software needed to be highly responsive, load quickly, and provide immediate access to critical information.
Under a decentraliseddecentralized HR model, DHRM wanted all agencies on the same page with a single system that provided greater screening capability and reporting functionality. Allowing agencies to gain visibility across the recruitment processes with ease, to be able to make data-driven decisions and to achieve better hiring outcomes. The system also needed a level of customisationcustomization for each agency to be able to tailor certain criteria within their job applications based on their unique needs.
DHRM was looking for more than a software provider, but a long-term partner that would be able to support their future growth and development to further enhance their talent acquisition effectiveness.
The solution
DHRM implemented the full PageUp Talent Acquisition solution including recruitment marketing, ATS and onboarding capability, with over half of the agencies under the Commonwealth of Virginia now using the PageUp platform.
We caught up with the Director of Policy and Talent Management, Ponette Smith, who was responsible for implementing and stabilisingstabilizing PageUp at DHRM on the impact of their new talent acquisition management system.
By implementing one unique workflow for the whole system, DHRM were able to introduce cohesive systemwide reporting and provide visibility to key recruitment metrics across agencies. PageUp has provided direct access to real-time data, saving a significant amount of time and reducing the amount of requests going to DHRM to pull reports. This has empowered the state agencies to be able to identify what is causing issues and inefficiencies in their recruitment processes.
“State agencies did not have visibility into what was driving their time & numbers to be as high as they were. They now have real-time metrics and visibility into the recruiting process”
said Ponette.
In a true partnership approach, the team at DHRM was able to customisecustomize features and tailor the product to suit the structure of the state government. An example of this included each of the agencies being able to build their own customisedcustomized library of application questions to suit their unique needs.
“There is a lot of flexibility to build an ATS to meet your needs. As a state government with a central HR agency, there is customisationcustomization available to be able to account for the different businesses within the state agencies”.
The team at DHRM wanted a partner that would continually evolve with them and are always looking for ways they can leverage more functionality and better use the system.
“We are still learning new functionality, which is exciting! And because PageUp is a software as a service, they are constantly improving – which I love! So you’re not stale in a system like we were with our previous provider.”
“My favorite thing is PageUp’s willingness to listen to all of my ideas. If they can’t do it now, you know why. I like the community feedback forum, where you can put ideas out there and have the ability to vote for them for future product releases. I appreciate the customer success emails that show what they are working on and what’s coming.”
When it comes to their new careers site and application process, DHRM has received exceptional feedback from candidates coming from outside of the state government on the modernisationmodernization and ease of their new application process expressing, “the state has moved into the 21st century”.
Ponette had overwhelmingly positive feedback on how the customer support has been since the implementation and how efficient PageUp support has been in addressing their team requests and keeping them informed about upcoming product releases.
“On a scale of 1 – 10, I would give them 15. They have been very responsive to our requests and the chat is really easy to answer your questions. Even if I submit a ticket it is responded to relatively quickly, within a couple of hours, if that. It feels like we are our Customer Success Managers only client, and I’m really appreciative of her and the whole support team”
With PageUp’s suite of Talent Acquisition solutions, DHRM has been able to unite its agencies under one system, streamlining processes and providing agencies with direct access to essential reporting. DHRM is looking forward to continually rolling out PageUp across further state agencies and leveraging greater functionality into the future to enhance their recruitment efforts.
Savannah College of Art and Design (SCAD)
The challenge
SCAD is a global university specialisingspecializing in the creative arts, with over 17,500 students enrolled and over 100 academic degree programs. Their mission at SCAD is ‘to prepare talented students for creative professions through engaged teaching and learning in a positively oriented university environment’ (SCAD). The university employs over 2,100 people and has three main campuses: two in Georgia, United States, and one in Lacoste, France. With their HR team centralisedcentralized in Georgia, they support hiring managers across all locations.
As a university, SCAD employs staff and faculty who have different needs and require varied hiring and onboarding workflows. On completion of a successful hiring process, preparing an offer, new hire paperwork and a new starter’s first day was a time consuming task for multiple HR team members at SCAD, with various administrative processes in place. This was taking away valuable time that could have been spent towards creating a meaningful onboarding experience.
“Prior to PageUp, we were working with different processes in different places, and I’m scared to say some still existed on paper.”
Sarah Witcher, Senior Director of Employee Development and HR Communications at Savannah College of Art & Design (SCAD)
The focus
1. Focus on the moments that matter
When beginning a journey at SCAD, they understood the importance of the employee experience. They knew they wanted to create a sense of belonging for new employees by focusing on the moments that matter and delivering a purposeful onboarding experience. To do this, they needed a new system that could streamline and automate administrative tasks throughout the onboarding journey.
During the interview process, to their first day and beyond, they want every person to understand how they play a part in achieving the SCAD mission.
“Whenever we are making a decision to hire or onboard a new employee, whether that is a faculty member or a staff member and across any type of full-time, part-time or contract role, we understand that they are an employee in their own unique way. We want to ensure prior to day one that they have a sense of belonging and step in fully assimilated, ready to do their best work.”
2. Curate & simplify
To improve their onboarding experience, they wanted to ensure they didn’t overload new starters with unnecessary tasks, paperwork, or information. To do this, they needed the ability to tailor the experience with highly relevant, actionable tasks that would support new starters in becoming fully functional within their role faster.
“We wanted to simplify and curate, to only include onboarding tasks that were time sensitive and highly applicable to the individual that was assigned.”
3. Equip leaders to onboard well
Hiring managers are essential in delivering a successful hiring and onboarding experience to new hires. The team at SCAD knew they needed buy-in from their hiring managers and wanted to turn them into champions of onboarding. This included providing hiring managers with the tools and resources to deliver essential onboarding initiatives with ease and confidence.
The solution
SCAD implemented the full talent acquisition suite including Recruitment Marketing, ATS, Onboarding, Learning, and Performance modules. Through PageUp they were able to create and customisecustomize two separate onboarding portals, one for staff and one for faculty. This enabled the team to tailor content and deliver different onboarding workflows that were highly relevant to each individual. They were also able to bring their portals and communications to life with colorful and exciting branding that is consistent across their talent lifecycle.
As part of their Recruitment Marketing solution, they created landing pages with tailored content for their employees. An example of this included developing resource pages with helpful content and information on relocating to work at one of their campuses in Georgia. The HR team has complete control over career site content and candidate communications, allowing them to edit and add information as needed.
“In PageUp you have the ability to create workflows that are different and have different tasks. We took this a step further, creating different portals and landing pages. So not only are my tasks different as a staff or faculty member, but my experience and some of the resources linked for me are different as well. So I don’t have to weed through information that does not apply to me and see what is relevant based on my role.”
“We don’t have to work with our internal design team to go through a long editing process. The HR team has the ability to jump in, make improvements, and add information as needed – PageUp has been great for that reason.”

SCAD staff employee portal
SCAD’s new user-friendly onboarding portals highlight essential tasks and timelines for completion. They added touch points that asked for feedback to help identify any gaps, supporting the team in continually building and improving their onboarding experience.
“We make sure all of our onboarding tasks are highly relevant and actionable, and PageUp has really enabled us to do that more efficiently. We can take digital forms that new hires previously had to print, sign, upload and email. Now we have a seamless process, where they can do that all on screen and sign paperwork within the onboarding portal.”

SCAD learning portal
Through the PageUp learning library SCAD has been able to deliver training on the recruiting, hiring and onboarding experience. This has created a source of truth, where everything a hiring manager might need is located in a customisedcustomized hub that they can access anytime. This has built trust in the onboarding process and confidence in its ability to deliver.
“We use PageUp to put templates and customisablecustomizable resources in their hands. All of our hiring managers have asynchronous on-demand training about how to recruit, hire, and onboard well. Hearing the data and statistics about why onboarding is important is critical to help our hiring managers understand that they play the most important role.”
The results
Prior to PageUp, it required 5+ hours per new hire for offer, new hire paperwork, and onboarding initiation. With PageUp Onboarding workflows, they have reduced the time to 30 minutes per new hire. Reducing the time spent by 90% time saved has impacted the talent acquisition team, compensation team, HR Managers, Hiring Managers, and the new hire.
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“The new hire has the ability to mark tasks complete themselves and similarly hiring managers have tasks on the other end which they can mark complete. This has saved so much time for our HR team as it has been able to hold those individuals accountable.”
Through the PageUp Onboarding solution, they have been able to create a seamless and personalisedpersonalized experience for new starters. Results from a SCAD employees survey have shown that 97% of employees reported being satisfied with the information and support they received prior to their first day and 99% received a comprehensive itinerary for their first week of employment.
“Truthfully, it was one of the most complete and comprehensive onboarding processes I have ever been involved with. Staff from all levels at SCAD went above and beyond at every juncture to ensure we were made to feel welcome and were provided with any information required.”
– SCAD new starter
Watch how SCAD set up their new starters for success in the on-demand webinar and learn more about the PageUp onboarding solution here.
University of Wisconsin-Madison
The California State University
The Challenge:
The California State University (CSU) is one of the largest universities in the United States. With 23 campuses and 7 off-campus centers spanning over 800 miles, they have 477,000 students, and over 56,000 faculty and staff members, all operating under a decentraliseddecentralized model. Each campus has its own HR office, which operates independently with limited oversight from the central HR team. This has led to competition among campuses — as they each vie for the same pool of talent.
A decentraliseddecentralized approach makes it difficult for CSU to streamline recruitment efforts, attract the best talent and maintain a consistent candidate experience across the entire university system. CSU needed a way to tap into the benefits of a centralisedcentralized recruitment process, while respecting the autonomy and unique cultures of each campus.
Hiring in Higher Education is more competitive than ever. PageUp data reveals that in the US, there has been a 34% increase in advertised roles, but an 8% drop in applications submitted. To compete in this challenging market, CSU recognisedrecognized the need to:
- Eliminate competition for top talent between its campuses
- Empower each campus to remain autonomous and showcase their unique cultures while presenting a united brand to candidates
- Streamline recruitment and maintain a consistent, positive candidate experience across the CSU brand
The Focus
To get started, CSU’s central HR team interviewed all 23 campus HR departments, to get a deep understanding of the hiring challenges they each faced. Every CSU campus has its own culture, and the proposed move to centralisecentralize hiring wasn’t intended to take away from this. Rather, it was about giving each campus the tools needed to attract talent and provide access to centralisedcentralized talent pools, while giving candidates a consistent experience.
During this audit, the team found that campus police were a department hit hardest with hiring challenges. When recruiting university police officers, hiring managers often struggled to source more than one qualified applicant. This struggle was the same regardless of location, with roles going unfilled across regional and metropolitan campuses.
The team identified a large gap in awareness. CSU was competing for talent against local police and sheriff’s departments —and many jobseekers didn’t realiserealize that roles like this existed at CSU.
The team decided to use this as an opportunity to trial a shift towards centralisedcentralized recruitment. If there were many qualified candidates for Campus A, but only one was hired, could the pool of qualified applicants be ‘shared’ across Campuses B, C, and so on? Using the campus police department as the pilot, the team started the search for a sophisticated recruitment marketing solution.
The Solution
CSU paired PageUp Recruitment Marketing with their existing PageUp ATS, to attract the best talent the market had to offer. During the campus police department trial, the team were able to share talent pipelines across campuses to drive better hiring outcomes.

In the pilot, their centralisedcentralized candidate-centric approach has unified its 23 campuses, while giving each campus the power to showcase a unique employer brand— firmly cementing The California State University as an employer of choice for sworn officers.
In embracing a shared-services approach, all 23 campuses are set to benefit from a pipeline of engaged, qualified candidates. Following a successful pilot program, CSU plan to roll out PageUp Recruitment Marketing further, paired with their PageUp ATS to:
- CentraliseCentralize core recruitment functions like talent pipelines and employer branding
- Empower each campus to showcase their unique EVPs, cultures and day-in-the-life
- StandardiseStandardize position descriptions and applications, improving candidate experience
- Improve time-to-hire, and reduce competition between campuses, with candidates able to rank their preferred campuses
- Create a strong overarching employer brand
PageUp helps the world’s leading institutions recruit, develop and retain great teams. Take a look at hiring solutions built with higher education teams in mind.
Northern Michigan University
The challenge
Northern Michigan University is a dynamic public university home to approximately 7500 students and 1100 employees across academia and support staff. Known for its cutting-edge technology and nationally recognisedrecognized academic programs, the University prides itself on delivering high-quality learning experiences. With educational excellence strongly imbued into the organisationalorganizational culture, the University understands that hiring the right people is critical to long-term success.
The university operates under a decentraliseddecentralized hiring model, with just 6 team members within the core HR function responsible for benefits, compensation, employee/labor relations, training and employment/staffing.
As a lean team in a busy environment, the HR function was stretched thin. Reporting was tedious, and the recruiting process needed to be more streamlined and efficient. To scale recruitment and reduce friction in the hiring process, Head of Human Resources Rhea Dever knew the team needed to prioritiseprioritize their recruitment and search process tasks, and understand where best to focus their efforts.
The focus
In order to scale their recruitment processes and offer the best support for the decentraliseddecentralized academic and staff search processes, implementing a new ATS was the natural next step. But the team knew they needed more than just a software provider —they wanted a strategic partner.
“Based on our own previous experiences, not just with software but with organisationsorganizations in general —they tend to sell you something and then they just disappear”
— Rhea Dever, Head of Human Resources
It was clear to the team that finding a vendor with a strong focus on customer service was a top priority. But, the solution also needed to have a positive impact on both applicant and user experience in the back-end.
“With our previous provider, there was a gap in terms of a user friendly applicant experience and a connected administrative experience on the back-end. There was also no customer relationship, if we had an issue we’d put in a ticket and hope someone eventually got back to help us.”
With these goals in mind, the team released an RFP to find the right solution.
The solution
NMU chose PageUp to partner with them to provide a sophisticated talent management solution. Using PageUp’s ATS, the team was able to dive into the metrics, evaluate sourcing channel effectiveness, and form a strong strategic partnership to drive their talent strategy forward.
“We’ve had a couple of very fabulous client relationship folks that we’ve worked with. It goes beyond just “Here’s what’s going on with my system, can you help me?” It’s more strategic conversations about how we use the system in general which I think is incredibly beneficial and you don’t typically get that from a vendor once they’ve sold you their product.”
In a true partnership approach, the team at NMU has also been empowered to co-innovate additional features and requirements that improve the product for themselves and other PageUp users.
“One of the things I like about PageUp’s approach is the ability to provide feedback on the things that we do and don’t like about the product as it currently is. As Pageup takes this onboard and does actually use this feedback to reshape the product or workflows moving forward.”
A key highlight for Rhea comes from PageUp’s incredible configurability —the solution can be entirely tailored to the exact requirements of the organisationorganization.
“The beauty and the beast of the PageUp system is that it’s infinitely configurable. It works the way you work —in implementation you work with PageUp to create the workflows based on your needs.”
The team at NMU have been able to do away with drawn-out, manual reporting and now can easily see the metrics that really matter. Through a thorough evaluation of sourcing channel effectiveness, the team has fine-tuned their approach to drive ROI and maximisemaximize limited resources.
But perhaps the biggest win for the team at NMU has been the positive impact on applicant and user experience. Now, applicants are given a consistent, streamlined hiring process, and internal team members can enjoy streamlined workflows, reduced complexity, and a one-stop shop for all recruiting processes.
“It’s streamlined the work that we’re doing. We were doing some things outside of the system: between us and hiring managers. But because we’ve been able to configure the system to our needs, we’ve been able to pull in 95% of our processes into the one system.”
Using PageUp, NMU was able to:
- Reduce time spent on reporting and gain access to valuable insights to inform decisions
- Streamline the recruitment process with custom configurations to significantly boost user experience
- Co-innovate and adopt a strategic partnership approach – to ensure they’re consistently getting the maximum return from their tech solution.
Kentucky Community & Technical College System
The challenge
Kentucky Community and Technical College System (KCTCS) is a group of 16 community and technical schools throughout the Kentucky area. The Colleges came together to form a school system in order to improve the experience of its staff, its community, and its students.
With a highly decentraliseddecentralized structure, each college has its own unique identity. For the central talent acquisition team, creating a unified employer brand, applicant experience, and recruitment process has been a challenge. Chase Dodson, Manager of Strategic Talent Acquisition, knew that building a recognisablerecognizable, consistent experience across the campuses was crucial to success.
We have 16 entities with independent leadership resulting sometimes in 16 variations of how to do things. When we sought a new provider, the primary focus was consistency, while also overhauling and modernizing the overall candidate and user experience.
– Chase Dodson
Manager of Strategic Talent Acquisition
In a competitive talent market, KCTCS had also noticed a drop in applicants —both in volume and quality. Without proper analytics, the team couldn’t pinpoint what was working, and what wasn’t —making it difficult to pivot their strategy.
Our career site presence needed work and we had no insight into analytics, so we couldn’t see what was working and what wasn’t. The whole hiring process, for both our own teams and the applicant, needed to be improved if we were going to be able to compete.
The focus
Chase and the team knew the impact a modern tech stack could have on recruitment processes. When their previous ATS provider announced it was sunsetting the product, the team at KCTCS wanted more than a replacement solution —they wanted one that would help take their processes to the next level.
A key focus when choosing a new solution was the career site. Chase wanted candidates to receive consistent imagery and messaging no matter which school they applied to —while empowering the schools to personalisepersonalize the sites by sharing specific imagery or stories relevant to their campus.
It was crucial for this consistency to extend through application and beyond: they were looking for an end-to-end solution to reduce unnecessary admin, and progress candidates more quickly through the journey.
The solution
KCTCS partnered with PageUp for a Recruitment Marketing, ATS and Onboarding solution.
With PageUp ATS, KCTCS has seen unmatched configurability. Now, the team can build out unique workflows, custom templates and automate repetitive tasks — to modernisemodernize and uplift the institution’s applicant processes.
When implementing the ATS, we created a recruitment process, applications, offer letters, communication templates, and more to be used by all 16 locations so that all applicants across all campuses have a consistent experience.
This improved experience also extends into onboarding — it’s all but eliminated manual workflows and paper processes. No more first-day headaches: now, new starters are job-ready from day one.
The onboarding module made a huge impact not only on candidate experience but for our hiring teams. All of those tasks were being managed manually –it was very time-consuming. Now we have customisedcustomized onboarding workflows set up for colleges wanting to send personalisedpersonalized communication to welcome new starters.
With Recruitment Marketing’s no-code career site builder and self-service CMS, creating consistent branding, messaging and templates across the sites was quick and easy to do. Chase and the team were able to build out and brand 16 career sites for the separate colleges —each with its own landing pages, job search pages, and job pages. The individual school can easily include specialisedspecialized content, images and calls to action to engage their target audiences —while the overall branding stays consistent.
The solution is backed by powerful analytics. With these insights, Chase and the team can see crucial data around pipeline health and pinpoint jobseekers’ activity throughout the hiring journey. Armed with this information, Chase and the team can reduce reliance on external advertising through job boards and maximisemaximize return on their talent pipelines.
“It’s had a huge positive impact on our staff experience through reduced administrative burden and increased access to reporting. It’s given us profound insights into jobseeker activity: who’s visiting our site? Have they started or completed an application? It’s a game-changer for optimizing activity at the top of the recruitment funnel.”
Using PageUp’s end-to-end solution, KCTCS gained:
- Total control over career site branding through a no-code career site builder and self-service CMS
- A streamlined and consistent applicant experience with an 82% application completion rate
- Supercharged talent pipelines with over 5500 warm candidates to nurture
- Clear visibility of their best sourcing channels and jobseeker activity to continually optimiseoptimize their approach
- A stand-out new hire experience with seamless supportive onboarding processes
College of Western Idaho
The challenge
The College of Western Idaho (CWI) has established itself as a top higher education provider in the Treasure Valley. Since opening its doors in 2007, CWI provides accessible and affordable education to over 30,000 students each year. The institution is highly committed to its student success —and in order to deliver outstanding student experiences, CWI needs to employ quality staff.
Like most organisationsorganizations, CWI has faced many challenges associated with the post-pandemic recruitment landscape. The Idaho talent market is highly competitive, with record-low unemployment rates and a job listings outnumbering jobseekesr 2:1. A lack of suitable candidates, an outdated career site, and a stagnant recruitment strategy led to CWI struggling to find the right talent. Sara Avila from CWI’s Human Resources team explains just how much the pandemic impacted their hiring pools:
About 2-3 years ago it was very common to receive over 50 applications for Admin Assistant roles. In the last year, that has dropped to an average of 15-18 applicants. Pre-pandemic, our practice was to post positions for 2 weeks. In the last year, we’ve found the need to extend closing dates by 30-45 days.
—Sara Avila, CWI
CWI operates under a decentraliseddecentralized hiring model where each school handles applicant screening. The hiring teams found that many candidates were juggling multiple offers, and often taking the role they were offered first. A lack of central visibility and access to crucial data insights were costing the college precious time in the recruitment process —and meant CWI was losing its top candidates.
The focus
To compete in a red-hot market, the team at CWI knew they needed to pivot their approach. It started with re-evaluating the entire recruitment process to identify the key focus areas. As a priority, the team at CWI needed a way to reduce time-to-hire. They also needed a way to clearly identify what areas were working, and what needed attention —with provable data to back it up.
While the College’s decentraliseddecentralized model lacked centralisedcentralized visibility, it meant that hiring managers and local recruitment teams were able to build strong relationships with candidates individially. What the hiring teams needed was support to reduce administrative burden, access to better data, and insights to help screen candidates more efficiently.
The team needed a solution to solve these key problems: to streamline their hiring process end-to-end, give hiring managers the support they need, and provide the analytics required to fine-tune the overarching strategy to make informed decisions moving forward.
The solution
Sara and the Core HR Team to partnered with PageUp for an ATS and Onboarding solution. Post-implementation, the team had access to in-depth analytics to help pinpoint areas of success and highlight opportunities for growth. Using these metrics, the team was able to compare their current approach against industry benchmarks and identify vulnerable areas of their recruitment strategy.
Prior to PageUp we didn’t have the right system in place to gather metrics. We recently started to leverage the enhanced reporting feature to assist with gathering the necessary metrics to assist with recruitment strategy.
—Sara Avila, CWI
Using the ATS, the team was able to fast-track their hiring process, streamline hiring manager workloads and provide applicants with a great experience. With Onboarding, the team was also able to ensure that once they secured a new hire, the seamless experience set new starters up for success.
Using PageUp, CWI was able to:
- Lower time-to-hire with streamlined, mobile-friendly application processes
- Deliver a great end-to-end candidate experience
- Evaluate the effectiveness of sourcing channels to drive ROI
- Build a seamless onboarding process to help engage and retain new hires
- Make data-informed decisions about future HR strategies
With PageUp ATS and Onboarding, CWI can move forward with their future talent projects with confidence. What’s more, they’ve been able to create a seamless end-to-end experience for candidates from application, offer, onboarding and beyond.
Want to learn more about how PageUp can help you streamline your hiring process? Get in touch today.
Columbia University
The Challenge
Founded as King’s College in 1754, Columbia University has been providing a world-class education to its students for almost 250 years. Located in New York, the institution has grown into a globally renowned Ivy League establishment, with 17 schools across 5 campuses, supporting 11,500 staff.
The University operates under a highly decentraliseddecentralized hiring model. Associate Vice President for HR, Liz Braden, and Director of Talent Acquisition, Demi Williams, work in Columbia’s central HR faction. This central unit supports the school and department hiring teams in sourcing the best quality candidates to fill their open roles. But, in the current climate, finding the right candidates in a timely manner has been more challenging than ever.
In the past having a large applicant pool for our open positions was never a challenge for us. However, since the pandemic, our schools and departments have had more open positions, and we’re experiencing a significant decrease in applicants. For our higher ed specific roles, we’re down approximately 30% in application volume.
—Liz Braden
Associate Vice President for HR
Columbia University
Historically, Columbia was able to leverage its name, benefits, and reputation to attract the best talent. But, when the pandemic hit, it struggled to compete. With the Great Resignation and the rise of remote work, applicant volumes dropped. Jobseekers flocked to employers offering large corporate paychecks, or greater flexible working opportunities.
The focus
As applicant numbers dropped, the central HR team realisedrealized they needed to do something different to support the departmental hiring teams. While their PageUp ATS helped them to streamline hiring post-application, they needed a solution to help attract jobseekers at the top of the hiring funnel.
“We needed something that could help us better promote Columbia, and would enhance our candidates’ experience,” says Liz. “We wanted to be proactive in our approach by connecting with candidates —even if they didn’t apply at first. That way, we could build pipelines for our hard-to-fill and high-volume positions.”
The University also needed access to deeper analytics to help evaluate its approach. That way the team could pinpoint what was working —and what wasn’t —and adjust their strategy to match.
The solution
Columbia partnered with PageUp to put in place a comprehensive top-of-funnel approach. Recruitment Marketing gave the team a no-code career site, a powerful CRM and comprehensive analytics. What’s more, the team was able to launch the project in just 60 days.
This was an incredibly fast implementation for us,” Demi says. “We are a university that requires a lot of consensuses, a lot of conversation, a lot of buy-in. So to do this in 60 days has been really incredible.”
Post-implementation, the team was able to take full control of Columbia’s career site: no more waiting on IT or marketing to action site requests. Without any prior IT experience, they’ve been able to create content and build on-brand landing pages to target their key talent segments.
The team saw an immediate rise in activity within hours of going live with their upgraded career site. Now, with custom communication flows and in-depth analytics, the institution can ensure an outstanding experience for both jobseekers and its internal hiring teams. What’s more, Recruitment Marketing works seamlessly with their ATS, allowing the team to track and evaluate every stage of the journey.
Using Recruitment Marketing Columbia was able to:
- Build an on-brand, highly configurable career site with custom calls to actions — no coding required.
- Use the CRM to build talent pipelines.
- Automate candidate engagement and streamline communication workflows.
- Take control of their career site management —no more waiting on IT.
- Dive deep into analytics to track and evaluate what’s working and what’s not.
- See where jobseekers were coming from and understand sourcing channel effectiveness.
“I can tell you with full confidence and humility that I walked into this project with zero skills. I say this to you to really underscore how user-friendly the system is. If I can do it, anybody can do it. Lean in hard to your PageUp team. They will help you set it up, and you will see the results immediately.”
—Demi Williams
Director, Talent Acquisition
Columbia University
University of Delaware
Texas Christian University
The challenge
Established in 1873, Texas Christian University (TCU) is a private, values-centered university in Fort Worth, Texas that employs more than 2,200 people. It was recently ranked as a top 100 national university for the 13th consecutive year.
TCU’s HR team recognized that to uphold its reputation as a leading higher education institution, and meet the rising expectations of candidates and team members, its recruitment function needed to evolve.
They identified two key challenges.
First, recruitment metrics revealed they were missing out on candidates. Despite posting more job ads, incomplete application numbers were rising and overall application numbers were falling.
Next, internal team members needed support. As a lean HR team, they were overwhelmed by manual, time-consuming processes. Hiring managers were also expressing the need for more assistance, information, and processes to create a positive candidate experience and hire the right people.
The focus
Lead Applications Consultant at TCU Michael Sanders began by partnering with key faculty members and departments with unique hiring needs.
Gaining feedback and trust was the first step. To tailor a new recruitment process and provide guidance to these key stakeholders, TCU had to gain their buy-in while still giving them ownership over recruitment.
Their next focus was the candidate experience.
Recruitment metrics revealed their costly investment in job boards wasn’t delivering ROI. After digging into the metrics using PageUp’s powerful ATS analytics, they found the majority of candidates and successful hires were coming through TCU’s careers site. They decided to invest their efforts on driving traffic to this channel.
“Corporate organizations might have more resources, but TCU is such a great place to work with a supportive culture and so many benefits,” said Sanders. “Improving our careers site was the best way for us to share these unique differentiators, highlight the authentic voices of our diverse team members, and put our best foot forward to candidates.”
But this solution had to be agile and scalable – something HR could build and manage themselves. They needed to reduce the burden on their busy marketing team, and post jobs quickly for departments with urgent hiring requirements.
TCU also needed to transform the recruitment process to deliver a world-class candidate experience.
“Our application process was long, outdated, and required duplicate information. The recruitment process was also confusing for our candidates and hiring managers because they weren’t receiving the information and communication they needed,” said Sanders.
TCU needed a recruitment marketing and recruitment management solution to solve these challenges.
The solution
TCU’s HR team implemented PageUp’s Applicant Tracking System to reduce the length and complexity of applications, and complemented this system with PageUp Recruitment Marketing to attract candidates into their recruitment funnel.
Now, TCU’s talent team can send follow-up emails to candidates with incomplete applications and notify top candidates about new job opportunities. Statuses enable them to facilitate communication internally with hiring managers, and externally with candidates. Plus, enhanced reporting features give them the ability to continue to review and improve diversity metrics for applicants and career site visitors.
Looking to the future, PageUp Recruitment Marketing is allowing the team to build an attractive, engaging careers site that’s easy to edit and customize. Together with their marketing team, they’ve established clear brand guidelines and job templates to quickly get open roles live. PageUp’s DIY career site builder allows Sanders’ team to easily update content and job listings when required.
After transforming their software and processes, TCU is going from strength to strength – improving recruitment metrics and receiving positive feedback from department leaders. They’re looking forward to implementing the next phase of their recruitment strategy with PageUp.
“PageUp has made us so much more efficient and better positioned to meet the needs of our applicants and departments. If you’re a talent professional: don’t settle for the status quo. Asking tough questions and leading change management can be daunting, but it’s worth it. Great applicants will be pursued by someone – make it you!”
Michigan State University
The Challenge
Founded in 1855, Michigan State University (MSU) is a land grant institution for the state of Michigan and one of the top 100 research universities in the world.
The University has more than 50,000 students and 13,000 full-time and support employees in all 83 Michigan counties.
Being a large, decentraliseddecentralized institution presented one urgent challenge: consistent onboarding.
After years of feedback on its lack of consistent onboarding, MSU needed a more equitable and centralisedcentralized onboarding process to help bolster retention and improve the employee experience.
Research by Brandon Hall Group reveals organisationsorganizations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.
According to Gallup, only 12% of employees strongly agree their organisationorganization does a great job of onboarding.
The University also needed to facilitate greater DEI through onboarding, in line with its core value of being an inclusive community.
The Focus
In early 2019, MSU launched an extensive information-gathering exercise, pulling together a team of 70 volunteers across campus to collect data for the project.
The project team used digital crowdsourcing and communication platforms to collaborate on documents. They conducted surveys and held Town Hall sessions for faculty, academic, support, and temporary staff to share their onboarding experiences.
Through this research, they identified gaps in their current onboarding experience and defined the project scope. This would include:
- creating a centralisedcentralized onboarding platform with accessible resources and easy-to-follow task lists
- formalisingformalizing offer letter templates for support staff
- facilitating orientations for all employees (as opposed to separate sessions for support staff and faculty/academic staff).
The project was dealt an unexpected twist as the COVID-19 pandemic completely altered the way we work and interact with each other, just as the project was nearing the final stretch. The team was able to quickly accommodate new and additional ways of connecting and learned a great deal from employee experiences during such a challenging time, including from “The Great Resignation.”
“The Great Resignation really demonstrated how people are seeking more purpose in their work,” says Jacob Lathrop, MSU HR Consultant. “Our goal was to tie this into our University’s strategic mission, vision, and values as part of a better onboarding process.”
The Solution
Using PageUp Onboarding, MSU formalisedformalized consistent, equitable job offers for support staff.
They also launched an onboarding portal which features:
- Landing pages to guide new hires through the process
- Resource pages with all the information new hires need to achieve success
- CustomisableCustomizable task lists
HR team members use the portal to invite new employees to select virtual welcome sessions, which are now conducted every second week. These regular online sessions make it easier for staff to attend, regardless of their location.
New hires are educated about the University’s history, mission, values, and experiences around campus. To facilitate a more diverse and inclusive experience, executive managers, academic staff, support staff, and temporary staff are all included in these sessions.
Being able to track participation rates and other data allows MSU’s HR team to continue optimisingoptimizing their onboarding approach.
“What we plan to look at next is offering virtual and in-person onboarding experiences, as well as campus tours to improve the employee experience. We’re looking forward to continuously evaluating, collecting data, and making ongoing improvements using PageUp as part of this inclusive process,” says Lathrop.
The State of Arizona, Arizona Department of Administration
How a major U.S. state government attracts top talent, manages hundreds of thousands of applications, and facilitates exceptional training to retain its workforce.
The challenge
The State of Arizona, Arizona Department of Administration has 108 unique agencies and more than 36,000 employees. This makes it the second largest employer in Arizona.
The organisationorganization receives more than 375,000 applicants annually. The sheer number and diverse range of roles pose a unique challenge for its recruiters.
On top of this, the State is taking a hybrid approach for employees returning to the office. Some agencies and divisions offer hybrid models to accommodate the need for on-site coverage. Others have moved to permanent remote solutions to save office space and costs.
The State needed to implement a talent management system to accommodate this digital shift. The talent team needed a way to attract top talent, manage applications effectively and deliver an exceptional onboarding experience.
The focus
More than 55% of employees would prefer to work remotely at least 3 days per week, according to PwC’s 2021 U.S. Remote Work Survey.
Luckily, the State of Arizona was ahead of the game, trialing remote working models prior to the pandemic.
“We’re listening to our employees about what works best for them,” says Kimberly Adams, Senior Business Analyst at the State of Arizona Department of Administration.
“Although state government may provide less remuneration than the private sector, we attract great talent through remote work flexibility, promoting our generous benefits packages, and providing continuous training. We also offer subsidies, retirement plans and prestigious certification opportunities.”
To promote these benefits, the State relies heavily on social media, targeted messaging on its career site, and employee testimonials. A strong focus on DEI helps the organisationorganization attract diverse talent.
Adams’ team has also implemented strategic measures to target and attract veterans, early-career professionals and tech talent.
The solution
PageUp’s talent management solutions have played a critical role in facilitating the State’s remote working processes. This includes seamless marketplace integrations with hiring boards like LinkedIn, as well as virtual tools to screen, interview and hire remotely.
“PageUp’s marketplace integrations have allowed us to have a direct integration with LinkedIn. Our recruiters can post to our internal/external career page and LinkedIn in the same workflow within PageUp,” explains Adams.
“Recruiters no longer need to login to LinkedIn to post their jobs separately and there is no need to manually add candidate resumes from LinkedIn. This saves our recruiters valuable time as PageUp handles both ends of the integration process.”
Pivoting online with PageUp Recruitment Management
PageUp Recruitment Management software allowed the team to pivot quickly to online interviews and digital recruitment processes. PageUp’s highly configurable ATS allows the State’s HR team to easily manage hundreds of thousands of applications and pipeline talent for future roles.
“PageUp Recruitment Management helped us pivot to online and hybrid ways of working by allowing all of our users including applicants, hiring managers and recruiters to access all facets of the recruiting process online. We also conduct many interviews online rather than in person using PageUp processes,” says Adams.
Shifting recruitment processes online hasn’t come at the expense of DEI. Thanks to PageUp’s accessible sites and job boards, the State can uphold inclusive recruitment processes for applicants with special needs.
“We previously set up workstations in many offices throughout the State with staff to assist these applicants and others having difficulty applying for jobs,” says Adams.
“The PageUp job board is an ADA accessible site which allows visually impaired applicants to easily apply for jobs. We no longer need extra office workstations to assist applicants as they can easily apply online and even from a mobile device.”
“PageUp has helped us to pivot to online working as it has a built-in resume viewer allowing hiring managers and recruiters to view resumes from a web browser. To view resumes, it isn’t necessary to have the same version of Word or other resume authoring tool as the candidate had installed on their PC. This saves us calls to IT for software installation and on software license costs.”
Kimberly Adams, Senior Business Analyst, State of Arizona Department of Administration
CustomisingCustomizing the new hire experience with PageUp Onboarding
With a strong focus on engagement and early training, PageUp Onboarding sets new starters up for success from day one. This is especially important when onboarding new employees remotely: onboarding processes need to go above and beyond to connect new starters to the institution and minimise disengagement.
“We use PageUp Onboarding to engage our hires between the offer and hire stage to continue the communication to the candidate with “welcome” and “what to expect next” messages at the critical stage where the candidate may drop off and accept an offer with a different employer,” says Adams.
“PageUp automates the messages and steps in the process allowing us to use templates to customisecustomize the new hire experience. Remote employees learn how to obtain devices and get started on their first day. New hires in-person are given instructions regarding parking, who to meet with in the office and where their workstation will be. We try to prevent the new hire from feeling lost and not knowing where to go on day one.”
“We also use Onboarding for the “first day”-specific tasks and reminders for new hires. These include where and how to access training as well as introductory information about working for the State. Managers are also sent tasks and reminders after the first week to ensure they meet with their new hires and set goals and expectations.”
With PageUp’s suite of talent acquisition solutions, The State of Arizona Department of Administration is able to provide a captivating remote and in-person candidate experience from first interaction to first day. The State can now attract high-quality talent at-scale, deliver a personalisedpersonalized and engaging experience for both online and in-person candidates, and set new starters up for success before day one.
Flight Centre
Tapping into the power of Alumni networks with Flight Centre
The challenge
As one of the world’s largest travel companies – and with a global team of thousands of retail and corporate travel managers – people are the foundation of Flight Centre’s success. Proudly Australian-owned, Flight Centre Travel Group opened its first store in Sydney in 1982, offering bus trips before moving into flights and cruises. Today, Flight Centre is a global travel consultancy that boasts a market cap of $3.6B and offices in 23 countries.
But when COVID-19 forced border closures and grounded flights overnight, Flight Centre was among the first and hardest hit.
“I’ve been in the industry and with Flight Center for 33 years, and I have never been confronted with such a sharp, extraordinary event as when COVID hit our business,” says Allisa O’Connell, Head of People and Culture at Flight Centre.
“The most significant challenge was government-mandated industry implosion thanks to border closures. We no longer had a viable business model, and we had to move very quickly.”
Market conditions were the toughest Flight Centre had seen. With international and local border closures, people were cancelling their travel and not making any new plans for the immediate future. Corporate as well as personal travel was cut to nearly zero.
In the face of hostile industry conditions, Flight Centre had to make some tough decisions. Downsizing the organisationorganization during the first wave of lockdowns was the only way to keep the business moving forward.
The challenge for Allisa and her team was making these difficult stand-downs while maintaining the strong Flight Centre culture and showing compassion to furloughed ‘Flighties’. They also wanted to keep their talented people on-hand for future roles and vacancies.
“Once borders open, we would need people back on the ground quickly,” Allisa explains.
The focus
As Australian borders slowly began to re-open, Allisa and her team needed to re-hire the talent they had lost, and at speed. Their focus turned to redeploying and engaging alumni Flighties by tapping into a network of past Travel Consultants. They would use technology to connect with and nurture this network at-scale.
“We asked ourselves: what does recruitment look like for us now that we’re not hiring in the traditional sense?” Allisa says. “We were focused on redeploying and engaging past employees, and so we identified that we needed a solution to help us do this at-scale.”
While Flight Centre has been exposed to recruitment marketing in the traditional sense – for top of the funnel candidate attraction and nurture – they had never used it to engage alumni networks.
“The penny dropped – we realisedrealized we could utiliseutilize the same functionality to target our alumni audience. We could still target other cohorts at the same time – but we particularly targeted forming connections with our alumni.”
“The penny dropped – we realisedrealized we could utiliseutilize the same functionality to target our alumni audience.”
Recruitment marketing technology would help Flight Centre to capture alumni interest with targeted landing pages, engage them with relevant content, send automated email nurture campaigns and newsletters, and keep alumni in the loop with job openings and personalisedpersonalized job offers.
“We would use technology to connect with and nurture this network at-scale,” Allisa says.
The results
Flight Centre used PageUp Recruitment Marketing to launch its alumni-focused “Forever Flighties” program. With Recruitment Marketing, alumni have a dedicated career site and landing pages they can refer back to, and Flighties can share stories and photos about their time working with Flight Centre.
Allisa is thrilled with the results so far. “We can deliver an exceptional employee experience by sharing gated content about the organisationorganization, including news, learning content, jobs, social media, past alumni, blogs,” she says.
“This keeps alumni networks informed about the business and engaged with job openings.”
The program was launched in February 2021, and was immediately effective in tapping into a network of past Travel Consultants. After just 3 weeks, 46 Flighties were re-hired, and 21% of people that came to the Alumni site returned. In the three months since the program launched, 86 Flighties have been re-hired.
Compared to new hires, alumni are ready to hit the ground running almost immediately, without needing to go through orientation and training.
“Someone who was a new hire would take about 6 months to go through orientation and training. It would cost up to $45,000 for a new employee to go through 6 months of training to finally become profitable,” Allisa says.
For alumni, this time to competency and sales productivity is 30 days – not 6 months – and costs just $7,000 – $10,000. That’s a cost saving of $35,000 per Alumni Hire, which equates to a total recruitment cost saving of more than $700,000 in the first few months.
Making the initial decision to retrench members of the Flight Centre family was never easy, but with PageUp Recruitment Marketing, Allisa and her team have re-engaged this cohort while upholding the Flight Centre culture and employer brand.
“When we were ready to re-engage, we sent out an email to this cohort and were overwhelmed by the positive response. Over 99% of our previous employees wanted to re-engage with us,” Allisa says.
“This speaks to the power of the community that we have created and nurtured through the ‘Forever Flighties’ campaign.”
Looking to the future, Flight Centre is set to roll out its alumni program globally, and Allisa is excited to leverage the internal mobility opportunities Recruitment Marketing technology can offer.
“We’ve been able to match people to new roles as a transition back into the company – you don’t have to put people back into the same role,” Allisa says.
“It has been an extremely exciting opportunity to be involved with PageUp and to have this alumni network. The engagement level is high from our people, and this is the easiest way to keep our talent pool warm, excited and part of our business.”
Bates College
The challenge
A leading international liberal arts college, Bates College, has made it its mission to create an academic community that reflects the richness of the world into which its students will graduate. Founded in Maine in 1855, Bates College has always admitted students regardless of race, religion, background or gender and was the first coeducational college in New England.
While an institution recognisedrecognized for innovations in teaching and learning, Bates College was yet to investigate leading-edge HR technology. The college eventually looked for a system that could help them automate, analyze and improve their process for finding, developing and motivating their talent.
Melani McGuire, Director of HRIS and Project Management and Melissa Benoit, Manager of HR Partner Services and Deputy to the AVP of Human Resources at Bates College faced significant challenges with a previous technology solution. Despite their confidence in the potential of HR technology, the team had no other choice but to revert back to their manual, paper-based methods to get the job done.
The focus
Creating a seamless experience for finding and onboarding new hires, as well as keeping track of performance objectives for all employees was critical to the college’s EVP. With two different tools to track and measure performance, the team sought a single solution that would be easy for both HR administrators and employees to use.
For us, performance management was much more than just a box-ticking exercise. We had clear objectives to create excitement for our employees, as well.
Melani McGuire
Director of HRIS and Project Management
Bates College
The other missing piece to the puzzle was the need to automate an exceptional recruitment and onboarding experience to welcome newcomers to Bates College and get their people up to speed quickly. Best-of-breed technology that could tick off compliance requirements and give Melani, Melissa and their team the ability to optimiseoptimize each step of the talent lifecycle was key to their decision-making.
One of the biggest pinch points for US higher education HR functions is getting multiple stakeholders to collaborate effectively on position description documents. Position descriptions play an important role in the college’s overall recruitment process, offering total transparency and ensuring their job postings are compliant with the law. The team needed to “ensure hiring managers and committees were aware of the position requirements needed,” says Melissa. “It’s about getting the right questions into the system to identify top candidates and ensuring that our hiring decisions are based on the position requirements.”
The solution
With the help of PageUp, Melani, Melissa and their team are already seeing the benefits of having a talent system that’s “streamlined and feels much more complete from a talent lifecycle perspective,” says Melani. The team engaged departments across the organisationorganization to create a tailored talent management system that would support their institution and empower the people who use it. Not only are they enjoying their one-stop talent system, they’ve become early adopters of our user-centred solution for position description management.
The job description module is slick. We particularly love being able to quickly filter those candidates and remove bias from the hiring process.
Melissa Benoit
Manager of HR Partner Services and Deputy to the AVP of Human Resources
Bates College
Tarrant County College District
The challenge
Tarrant County College District (Texas, US) is a fast-growing higher education institution with a mission to provide affordable and open access to quality teaching and learning. Backed by over 5,000 employees, their values-driven education and unending pursuit of continuous improvement offers real-world learning experiences that address societal needs. The college set out a challenge to provide the same better-than-textbook learning experiences for their employees. Something that would support a culture of continuous feedback, so their employees could better understand their contribution to the institutions’ goals.
We saw a significant reduction in the time it took for us to report to senior leaders, as the (PageUp) platform allows us to capture and present value very quickly.
Jennifer Benson,
Coordinator of Online Professional Development,
Tarrant County College
The focus
In these disruptive times, online learning such as educational courses and compliance training takes center stage – prompting colleges and universities to develop more innovative processes for their employees. Tarrant County College was seeking a smooth and agile system to support their people’s learning and performance.
With their previous learning technology contract coming to end and its inability to meet the Americans with Disabilities Act (ADA) requirements, the college sought a vendor and technology that could address these concerns.
But they didn’t stop there. Jennifer Benson (Coordinator of Online Professional Development at Tarrant County College) and her team began to research tools that would enable the connection between learning and performance. Through an RFP process, Tarrant requested a platform that could do all of this, as well as help curate eLearning experiences and encourage the skills development of their talent. Crucially, their chosen system would need to integrate seamlessly with Skillsoft and their SCORM learning.
The solution
PageUp helped Jennifer and her team improve the efficiency of delivering the necessary training programs and online learning modules to reinforce Tarrant’s professional growth culture. “PageUp’s Learning and Performance modules allow our managers to have more regular and effective performance conversations with employees,” Jennifer says.
“That’s because every discussion around performance has the opportunity to turn into a development discussion. We especially love that our employees and managers can operate from the same platform and that they can track any conversation they’re having at any time in their performance reviews.”
PageUp’s Learning and Performance modules allow our managers to have more regular and effective performance conversations with employees.
Jennifer Benson, Coordinator of Online Professional Development,
Tarrant County College
Mandarin Oriental Hotel Group
Paul Clark has been Group Director of Human Resources at Mandarin Oriental Hotel Group for over a decade, and enjoyed an extensive HR career before that in Luxembourg and Singapore. Together with HR Systems Manager at the hotel group, Danny Wan, he’s implemented PageUp Recruitment software across Mandarin Oriental Hotel Group’s hotels in the Asia-Pacific, the Americas, Europe, the Middle-East and Africa.
THE CHALLENGE
Mandarin Oriental Hotel Group was seeking recruitment software which met the following selection criteria:
- current technology and a best practice user experience
- multiple language support
- mobile access
- integration with job boards and social media platforms
- increasing adoption from regional HR teams
- reporting and people analytics
“At that stage we were unable to provide the candidate solution in certain languages,” explains Clark. “As a result, it was very difficult for us to produce and analyse recruitment metrics. For example, we were struggling to determine what the source of hire was,” he says.
In some regions there were HR specialists focused on recruitment, and in others busy HR generalists with competing priorities. “We were looking for a solution that was going to get us to full adoption, was going to be a user-friendly tool for both HR teams and candidates,” says Clark.
THE SOLUTION
Wan put together a comprehensive RFP which included current technology and user experience, multiple language support, complete mobile accessibility, integration with global job boards and social media platforms and reports out-of-the box so that high adoption could be achieved.
He also added some other must-haves. To ensure high adoption, the recruiting software had to be easy to use, with flexible workflows and simple approval processes. It had to provide one elegant solution, so integration with talent assessment tools was essential. He also wanted people recruiting to be able to easily manage candidate relationships and the overall experience for candidates to be easy and reflect well on the hotel group. So that internal and existing candidates weren’t overlooked, it was essential that searching for talent was simple.
“When we went through the process of soliciting proposals from different companies we were also looking for the company that was able to satisfy the needs of our hotels and teams globally,” says Clark. “We found when we were speaking with the PageUp team initially that there was a lot of success demonstrated in Asia and we had the confidence that we would be able to use the tool globally.”
In addition to experience in the regions Mandarin Oriental Hotel Group operates, Clark stresses the importance of partnership. “What we were looking for was a very positive working relationship with each part of the team – whether that be the sales team, the implementation team or indeed the ongoing support team,” he says.
“We found when we were speaking with the PageUp team that there was a lot of success demonstrated in Asia and we had the confidence that we would be able to use the tool globally.”
– Paul Clark, Group Director of Human Resources, Mandarin Oriental Hotel Group
THE RESULTS
“The first moment of truth when you’re engaging with vendors tends to be the relationship that you strike up with them and whether you feel comfortable with the individuals – and that was very positive,” says Clark.
The team at Mandarin Oriental Hotel Group has experienced increased efficiencies and improvements to the overall recruitment processes since the implementation of PageUp Recruitment. The PageUp platform has enabled the group to reach and attract a wider demographic of candidates, resulting in a surge of applicant volume. “With a 70% increase in applications since the start of PageUp integration, we are now able to activate strategic talent pooling and pipelining to facilitate the hiring of quality talent and higher applicant-to-hire conversion ratios. PageUp will be a great vehicle to support the next phase in elevating our recruitment lifecycle,” says Lien Chu, Director Human Resources and Talent Acquisition.
Lindt
Kansas State University
Abilene Christian University
Samantha Atkins
Talent Management Specialist , Abilene Christian University
As a leading higher education institution, Abilene Christian University can receive hundreds of applications for its open roles. This meant the university’s Talent Management Specialist Samantha Adkins needed a streamlined recruitment solution to find the best candidates, faster. With PageUp, Adkins and her team have found a system that can handle high volumes of recruiting across faculty, students and staff with ease.
Multiple systems become one
With PageUp, Abilene Christian University has consolidated disparate systems and paper-based processes into an all-in-one solution that covers both faculty, student and staff recruitment. “Before we started with PageUp we had four different hiring systems on our campus,” Adkins explains. “We also had a faculty hiring process where documents were snail mailed in, so being able to put all that information into one system has been great.
Streamlining these processes has made recruitment more efficient and enjoyable for both applicants and people leaders at the university. “We have had some great feedback from all individuals and hiring managers involved,” Adkins says.
Finding the best candidate faster
In higher education, the volume of applicants for roles like adjunct positions can quickly become overwhelming. That’s why it’s crucial to have a system that cuts through the masses to find the best candidate. “Being able to gather more information on our adjunct hires has become very important. We have 200-300 applicants for some of those jobs and PageUp has made it really easy for our hiring managers to see that information,” Adkins says. “They’ve been so quick to praise the system and how wonderful PageUp is to work through.”
PageUp’s deep functionality gives Adkins and her team the chance to learn more about each applicant in the early stages of the hiring journey: a feature that’s proven popular at the university. “Hiring managers have loved the ability to ask an applicant specific questions. Being able to weed out some applicants quickly has been great,” Adkins says.
With you every step of the way
When it came time to introduce PageUp at the university, a side-by-side approach to implementation helped Adkins and her team realize the full functionality of the system from day one. “PageUp were great at getting our initial thoughts on how we were currently using our systems, and where we wanted to get to in the end,” Adkins says. “Besides multiple phone calls and bi-weekly meetings, they came to campus and did a two-day deep dive, questioning us about ways we could implement PageUp in our systems.”
PageUp experts were with the Abilene University team at each step of the implementation journey, offering advice and encouragement. “They were wonderful at giving us praise. It was needed at times, and they were amazing at encouraging us,” Adkins says.
The University of Alabama
Rollins College
David Zajchowski
Assistant Director HR, Talent Programs – Rollins College
Founded in 1885, Rollins College is a four-year liberal arts institution in Florida. The US News & World Report has ranked Rollins the number one university in the South, nine consecutive times.
With more than 700 employees, Rollins College needed an easy-to-use, integrated talent acquisition and applicant tracking system that supported the school’s employment brand and staffing strategy.
With PageUp’s Recruitment and Onboarding software-as-a-service, Rollins College would be able to enhance the user experience of candidates and staff. Our actionable reporting and analytics would help inform decisions and advance the school towards its goals.
David Zajchowski, Assistant Director of HR Talent at Rollins, says PageUp’s modules have had many benefits.
“It’s been a win for everyone. Our applicants’ experience is better, our internal hiring experience is better … Overall, PageUp has been helping us collaborate as an institution,” he says.
Hiring managers and search committees have praised PageUp’s simple-to-use approach and appreciate how easy it now is to review applicant materials.
“They have found it easier to go in and review applicant materials. [PageUp] has reduced their stress levels by being a system that they can go into, and navigate it on their own,” Zajchowski says.
“We’ve also noticed a reduction in the number of calls that we are getting from applicants, [who now] find it very easy to apply for a role at our institution.”
PageUp’s recruiting software and applicant tracking system can improve your business too. Don’t believe us? Read more of our customer testimonials to found out how it has benefited them.
Citadel
Leah Schonfeld
HR Director – The Citadel, The Military College of South Carolina
Founded in 1842, The Citadel is a military college in South Carolina and is considered to be a landmark institution within the United States. The Citadel’s undergraduate student body is made up of 2,300 South Carolina Corps of Cadets drawn from 45 states and a dozen countries.
The Citadel initially needed an applicant tracking system that integrated seamlessly with its careers website so recruiters could directly access candidate information.
It was also important to them to give the best first impression to potential employees. Their previous processes were manual and messy, so they were after something more automated and streamlined.
PageUp helped The Citadel achieve its goals by streamlining its holistic unified talent management solution, which incorporated its end-to-end recruiting software that also seamlessly integrated with the institution’s Banner HRIS. All this enabled recruitment as well as HR processes to become more innovative and efficient.
Leah Schonfeld, the HR Director at The Citadel, says PageUp’s ability to combine recruitment, onboarding, learning and performance modules has greatly benefited the school.
“The best thing about the PageUp product is the ability to streamline everything all at once. From applicant tracking through to our performance management, our learning management and our onboarding processes – all are in a one-stop shop,” she said.
“The response on campus has been great, the folks know that they can log into the system and manage their talents’ performance, learning, recruitment, and their first day and first 60 days, with ease.”
If you’re interested in exploring PageUp™ Unified Talent Management for your institution, read up on some of our other customer successes today.
Robert Morris University
The challenge
The Human Resources Information Systems (HRIS) team at Robert Morris University (RMU) is the largest team in the Human Resources (HR) department, and they were busy trying to make the University’s paper-based HR processes work. “We have more people in our HRIS area than we do in any other HR functional area. This is backwards because HRIS processes should be automated,” says Selena Catanzarite, Associate Director of Talent Management. “We are working on many projects to become more efficient. Then we can reroute these employees to other tasks and projects that are falling short because we are spending so much time handling cumbersome administrative processes,” shares Catanzarite.
The solution
The first step to creating a more efficient HRIS team was to find an alternative to paper-based position descriptions, open position requisitions, offer approval forms, candidate applications and for all data from these forms to be automatically shared to the HR system of record, Unit4, without manual input. Catanzarite and a team of RMU stakeholders researched and evaluated several platforms before deciding to implement PageUp Recruitment and Onboarding. “There were three reasons we chose PageUp over any other software application. PageUp has a focus on higher education, it is more customisablecustomizable than other products, and the customer service model was excellent. I truly believe the reason this project was so successful is because of the model of customer support that PageUp has enacted.”
PageUp’s support also ensured that the integration with Unit4 was smooth and accurate. “The PageUp process to build integrations to and from an HRIS system works. Kenneth at PageUp made us question our processes and think of implications about which we would not have otherwise thought. Because of Pageup’s superior integration implementation process, both the imports to and exports from PageUp went smoothly,” shares Catanzarite.
Implementation marks the beginning of a journey to optimiseoptimize the system. “Even several months after go-live, Kane, Customer Success Manager, continues to provide guidance to RMU on making customisedcustomized adjustments to the system and using the system more efficiently. “We are maximizing the power and benefits of PageUp because of his continued technical support,” says Catanzarite.
“We have rearranged workflow in our department to accommodate the increased capacity.”
Selena Catanzarite,
Associate Director of Talent Management,
Robert Morris University
The results
Although Robert Morris University desperately needed a Recruitment and Onboarding solution, they did not have time capacity to implement one. At the time RMU started the project, Catanzarite was already working long hours. “I knew it would be challenging to implement but, if successful, well worth it. I didn’t know how I would have time to implement a new system. However, Laurel, my contact at PageUp was fantastic! She just kept reminding me that I could do it. She was there to help us every step of the way.’”
Catanzarite says the PageUp customer service team’s ability to think outside the box took pressure off her, and ensured the University ended up with the most automated solution possible. “They would listen to my scenario and come back with a solution. Even if the solution was not an exact solution, it got us closer to ideal. The implementation consultants challenged us to consider different processes and solutions,” she says. In the process of implementing the system and interrogating existing processes and practices, Catanzarite was able to uncover some practices which were not efficient or compliant and worked to streamline and correct those processes. “Post-implementation, we have launched projects to correct these issues.” she says.
The new process is a refreshing change. “The PageUp system is not complicated to use. We conducted a considerable amount of testing, so the system was customisedcustomized to match our recruitment processes,” says Catanzarite. Now that the system is implemented, the capacity of the HRIS team has increased and they are able to work on other projects. “We have rearranged workflow in our department to accommodate the increased capacity,” she says. With increased capacity and compliance, Robert Morris University is well on their way to redistributing their HR team to work on less administrative tasks and more strategic projects.
Swarthmore College
Amanda Puchon
Manager – Talent Management and Retention, Swarthmore College
When Amanda Puchon, Manager of Talent Management and Retention at Swarthmore College started at the college, the recruitment process was entirely paper based. “It was hard to track and hard to report. The PageUp system has really helped me streamline the whole process and rebrand our entire employment division,” she says.
Top three criteria
When Puchon started searching for a solution, she had three top criteria, the platform:
- needed to integrate with Banner;
- had to offer strong customer service;
- must have a really friendly user experience for all users – including committee members and hiring managers – the easier the better.
“PageUp met all that criteria plus some additional features that we didn’t currently have,” says Puchon.
Better applications and a better applicant experience
Swarthmore College’s new website has had a significant impact. “We have so many more and better applications, a better applicant experience and a better new hire experience,” says Puchon. And it’s not just applicants that love the platform, “Our hiring managers enjoy using the system. It’s opened up more communication between human resources, hiring managers, search committee members and new hires. I think it completely transformed the whole employment process overall,” adds Puchon.
Return on investment
The key return on investment for Swarthmore College has been time saved. “I have streamlined the process from the approval process to recruitment, delivering a better applicant experience, a better onboarding and new hire experience,” says Puchon. It’s also saved the college money. “From a cost perspective, being able to add in the the job boards has been very cost-effective for us. We’ve spent less overall because we were able to track what sources really work. We now have reports which we have never had in the past.”
Great customer service
“The customer service has been has been amazing. I was really impressed from the very beginning of the process,” says Puchon. A highlight was the two-day workshop PageUp conducted onsite with the college. “We mapped out on a board what our current process looked like and then we talked about what we wanted the new process to look like. We talked about some key functions that we don’t have that we really wanted to implement. Being able to have a consultant in there with us to think through the things that we may not have thought of ourselves was really helpful. The ongoing support has been amazing.”
Swarthmore College continues to save on job board fees and reap the benefits of a more streamlined approach.
Mississippi State University
Juli Rester
Senior HR Generalist, Mississippi State University
A complete talent management system
“One of the things we were looking for was a complete system with all of the Talent Management modules,” says Juli Rester, Senior HR Generalist at Mississippi State University. “We wanted to be able to track participants and their training and we wanted to be able to provide different platforms for delivering learning to our employees.” Mississippi State University now uses PageUp for Recruitment, Onboarding and Learning. It provides a central point for hiring and onboarding staff, and learning can be tailored to each individual’s needs.
Great for recruiters and applicants
A recruitment system not only needs to enhance the experience for recruiters and hiring managers, but applicants too. “One of the things we were looking for in implementing PageUp was an applicant experience,” explains Rester. “We were able to develop a landing page that markets the university’s benefits, so that applicants are interested in working with us. We also wanted a careers site that was up-to-date with technology and that the applicants could use very easily. We feel like we have done that through PageUp.”
Applicants can now visit Mississippi State University’s careers page, browse jobs and apply easily. Or, if there isn’t a job currently advertised that interests them, they can sign up to receive an email when new jobs are advertised.
The system makes it easy for people within the business to understand how recruitment for roles in their teams is tracking. “Our business users love the transparency of the system. They like being able to go into the system to see where their application or approval is in the process,” says Rester.
They can also choose bulk actions, which makes it quick and efficient to communicate with candidates, improving the overall process. “The business users love to use the revision history and being able to do this quickly and easily. They also love being able to communicate with the applicants on a regular basis, and to be able to send out non-selection letters to provide closure for our applicants,” says Rester.
Awesome support
Mississippi State University now have the platform they were searching for. “We now have recruitment, onboarding and learning all in the one system,” says Rester. If questions come up along the way, support is easy to find. “If I have a question, I just use the online chat. They are quick to answer and respond. If they need to raise a case, they quickly inform me of this, and they communicate regularly with us on the status of the case,” says Rester.
Now that Mississippi State University has streamlined their processes for recruitment, onboarding and learning, there’s more time to focus on other high-impact projects.
University of Massachusetts
Ruby Carnevale
Director of Employment Services, University of Massachusetts
Ruby Carnevale, Director of Employment Services at University of Massachusetts Lowell has delivered her fair share of training sessions, but rarely has she received a round of applause for the content.
Technology people love
“I’ve done lots of trainings – part of my job is to do search committee training and also system training,” explains Carnevale, who delivered training sessions on PageUp Recruitment at the university. “I got rounds of applause just for showing them some of the simple things that they really wanted that they couldn’t do before. That to me means we did we did our job right,” she says.
Increased applicant pipeline
“We were getting a lot of complaints from applicants who were applying with our old system and we haven’t had any complaints,” says Carnevale. It’s not just ease-of-use that’s improved, actual number of applicants has risen. “I think it’s made a huge difference. We are getting more applicants, especially for those tough-to-fill positions,” says Carnevale.
Perfecting processes
“My number one piece of advice is to make sure that you have your existing process documented,” says Carnevale. In addition to documenting existing processes, so that PageUp can be configured to best deliver on them, Carnevale says there’s a lot to be learnt from working with PageUp. “Keep an open mind – you’re so used to doing things a certain way. We learned a lot from PageUp in terms of process efficiencies. I really loved working with the PageUp team,” she says.
As faculty staff and applicants use the system, Carnevale can tweak PageUp in response to feedback. “I think it makes it much easier as we continue to improve and get feedback from not just applicants but our customers – which are our faculty and our staff who are actually using the system,” she says.
With recruiting now firmly in hand, Carnevale is turning her attention to improving onboarding at the university.
The Medical University of South Carolina
The challenge
Since 1824, The Medical University of South Carolina (MUSC) has delivered excellence in education, research and patient care. MUSC is the state’s only academic health science center and the largest non-federal employer in Charleston, South Carolina. The university educates and trains more than 3,000 students, residing in six colleges, have nearly 13,000 employees, including approximately 1,500 faculty members. It also staffs a 700-bed medical center and a nationally-recognisedrecognized children’s hospital.
Traditionally, applying for jobs across the MUSC enterpriseenterprize was a tedious, repetitive process. With three separate applicant tracking systems in place, candidates weren’t able to see, or apply for jobs across the various entities; each of the systems were vastly different in their requirements and the application process felt inconsistent. This created a poor experience for job applicants and reflected poorly on the enterpriseenterprize.
Stefanie Cole, HR Business Partner Manager at MUSC, was keen to find a solution.
“Our target audience was the applicant and we wanted to make sure that we were consistent with what they experienced and it reflected a high-performing enterpriseenterprize. The challenge we faced was finding a system that was flexible enough to meet the differing entities’ hiring requirements, such as health care professionals versus academics, and that also offered a fully-integrated onboarding process- something that we didn’t have,” she said.
It was at this point that MUSC went to market for an Applicant Tracking System (ATS) that could suit all of their needs. After considering a number of ATS providers, including specialist healthcare systems, as well as those set up to meet academic and education requirements, they chose PageUp as the vendor which could provide the results needed.
“We were really looking for an innovative applicant tracking system and that was PageUp.”
Stefanie Cole,
HR Business Partner, Manager, MUSC
“We wanted to have one careers site powered by one system that candidates could go to for all MUSC jobs and have all of their information available, from being an applicant to becoming an employee – in one place. It needed to be a ‘one-stop-shop’ so that they can access any kind of information or contact information and complete their onboarding activities,” Stefanie said.
“We liked the fact that PageUp was new to the US. They are very innovative and constantly changing things and we knew that PageUp could certainly address our academic needs with expertiseexpertize in Higher Education.” Stefanie said.
The results
Since implementing PageUp, MUSC has seen several benefits.
“With the help of PageUp we’ve been able to streamline our recruitment processes so that we are able to spend more time on qualifying star candidates, instead of sifting through every application. We certainly haven’t lost anything by not having a healthcare-specific system.” Stefanie said.
“One of the biggest improvements has been our reporting. We hardly got any reporting out of our old applicant tracking system and we weren’t able to track things like time-to-fill or time-to-hire. I’m not really an IT person, so I like the fact that I can go into the PageUp system and drill down and filter my reports to get what I need pretty easily. We now know if we need to do more active or passive recruiting for positions – something we didn’t have visibility to previously,” she added.
The uptake of the PageUp system across hiring managers has also been positive.
“Our hiring managers love how they can see everything they need to concentrate on each day from their dashboard which they look at first thing each morning. They find the system easy to maneuver through and love the offer process since there is no paper and it’s all done online. Most of all, they are finding the bulk move capability is saving them time. They can bulk move applicants, they can bulk send applications to a peer interview team – they’re loving the ease of all of these functions,” Stefanie said.
Job applicants and employees have also noticed the difference since switching to PageUp.
“Our applicants like the fact that they can see positions across all of the different entities and they don’t have to go to a different site to see all the jobs. We have also received a lot of feedback from employees regarding the onboarding portal. They like the fact that they can keep up with what they need and we are constantly in touch with them.” Stefanie said.
MUSC also recently integrated its preferred assessment provider with PageUp in an effort to make its candidate experience even more seamless.
Michael Hill
The Challenge
Michael Hill exists to craft distinct and appealing jewelry, which has been the company’s goal since its founding in 1979. This dedication has led to tremendous growth over the last 30 years; the company currently has more than 300 stores across New Zealand, Australia, Canada and the United States, employing 2,400 individuals across these locations.
Today, Michael Hill remains focused on an aggressive growth vision – to open 1,000 stores globally. But achieving this goal has proven to be challenging. For one, the company initially missed identifying several nuances between Australian HR policies and methods and those of its North American locations, such as the differences between employee leave policies (four weeks paid vacation in Australia and New Zealand, compared to two weeks in Canada and anywhere from zero to 10 days in the U.S.).
Not being able to recruit the right local talent at the start and thereby create a positive candidate experience tailored to the culture of each market, was another obstacle. Michael Hill initially relocated senior staff from Australia and New Zealand to its Canadian stores; yet, by doing this they missed out on local market knowledge that in hindsight could have resulted in quicker success. Combined with a lack of brand awareness, the company felt like a startup in Canada and U.S., rather than the established business it really is, which made it difficult to attract customers and employees.
In the nutshell, the company faced numerous challenges adopting the appropriate, country-specific human resources and talent management practices and systems when globalizing their organization.
“It’s a system that allows us to start up in any country, it works really well for us.”
Louise Morrison,
Group Human Resources Manager, Michael Hill
The Focus
To address these challenges, Michael Hill adapted to the situation by researching how other Australia/New Zealand-based companies have expanded into the Canadian and U.S. markets and learn from their experiences. They also realisedrealized the need to ask for assistance and build partnerships with organisationsorganizations that could help them achieve success. In addition, Michael Hill committed itself to a strategy of ‘try and learn’ – learning on the go and picking up valuable lessons from mistakes. This also entailed understanding that just because something works in one region doesn’t mean it will work in another.
To help it address the challenges of multi-national talent management and to automate the processes crucial to its expansion plans, particularly recruiting, Michael Hill recognisedrecognized the need for a technology solution that catered specifically for international expansion. It engaged with PageUp to benefit from its established and successful global footprint in the talent management and recruitment technology space. Not only did PageUp empower the company to manage all recruiting activities from its single software platform, but it also helped Michael Hill to account for local nuances and workflows within it, to reflect the talent acquisition requirements of each market. In addition, the PageUp solution helped the company drive efficiencies and unlock the use of its global Michael Hill team; if a recruiter in Canada is away, a company recruiter in Australia could step in to manage their workload.
“PageUp fundamentally understands our business. It’s great to work with a partner that understands the requirements of our business.”
Tony Lum,
Group Learning & Development Manager, Michael Hill
The Solution
Since implementing the PageUp Recruitment platform, Michael Hill has benefited from numerous advantages. For one, the company has greater process consistency across its global operations, while still maintaining the crucial ability to localiselocalize those processes where required. Michael Hill is also able to provide an improved candidate experience by adapting to the needs of the local workforce and supporting their culture. And with enhanced global reporting, the company can track and manage business and recruiting efforts, making it easier to demonstrate its success to its board.
By using the PageUp platform, Michael Hill is better equipped to support its rapid growth and global expansion, without the need to increase recruiter headcount. As a result, the company is well equipped to advance towards its goal of opening 1,000 stores globally, with the flexibility to support its continued growth into the online retail space.




