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PageUp Talks: Recruitment marketing episode 2 – Easing hiring pain points with recruitment marketing

 

About the episode:

Whether you’re hiring at scale, improving diversity and inclusion or looking to fill specific skills gaps, recruitment marketing has a key role to play in helping organisationsorganizations win the best talent.

Join Belinda Cawthorne, OrganisationalOrganizational Development Specialist, and Marion Robinson, PageUp Chief Growth Officer, as they dissect the biggest pain points different industries experience when hiring, and how recruitment marketing can help.

Takeaways:

  • Hiring has fundamentally changed because of COVID-19. OrganisationsOrganizations are adapting rapidly to the changing environment and market demands.
  • Being able to engage and nurture talent both externally and internally is an ongoing challenge.

Bios:

Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.

Belinda Cawthorne is an organisationalorganizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organisationalorganizational objectives.

PageUp Talks: Episode 2 – Tips and tricks to successfully work from home

 

 

About the episode:

The way we work has fundamentally changed – we are currently in the largest global work from home experiment the world has ever seen. For some this is unchartered territory and for others it’s BAU. Regardless of whether you’re new to this or an old hand there are fundamentals that are key to success. Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they share their top tips and tricks to successfully work from home. 

Takeaways:

  • Leaders need clearly to communicate new work structures and expectations around deliverables 
  • This is a time to over-communicate 
  • Meeting etiquette: To video or not to video? 

Bios:

Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships. 

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.

PageUp Talks: Episode 3 – Managing remote teams

 

 

About the episode:

Teams are transitioning to completely new work dynamics: so how can HR professionals set up their teams to work from home with compassion and tolerance? For many companies and teams this will be the first time they have ever experienced remote work. Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they share their advice for managing remote teams. 

Takeaways: 

  • Be kind to each other: treat distractions with humor, expect disruptions
  • Have compassion: people are in different personal situations and are adapting to a new way of life. 
  • Regularly check in on people

Bios:

Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships. 

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.

PageUp Talks: Episode 4 – Recruiting in the time of COVID-19

 

 

About the episode:

Companies are standing down their workforce, freezing or slowing recruitment or accelerating their hiring to meet demand. All three may be happening within one company. For companies who are still recruiting, what are some considerations? Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they discuss recruiting best practices in the time of COVID-19. 

Takeaways: 

  • Regardless of whether you’re slowing down, accelerating or freezing recruitment, it’s important to communicate with candidates 
  • Leverage online assessments
  • Adjust expectations of new hires

Bios:

Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships. 

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.

PageUp Talks: Episode 5 – A candidate-centric approach to recruitment

 

About the episode:

How organisationsorganizations treat candidates during times of adversity speaks to the culture of the organisationorganization and reflects on its employer brand. This will influence whether a candidate will want to work for you – both now and into the future. Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they share what a candidate-centric approach to recruitment looks like in the time of COVID-19.

Takeaways:

  • Keep communications with candidates open and honest
  • Continue talent pooling for when you’re ready to hire again
  • Your recruitment process should reflect your employer brand

Bios:

Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships.

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.

PageUp Talks: Episode 6 – Redeploying your workforce

 

About the episode: 

OrganisationsOrganizations are being forced to cut costs wherever possible to simply keep the lights on and weather the impact of COVID-19. Worldwide, millions of people have already lost their jobs. In this difficult time, are there alternatives to standing down staff? Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they discuss how organisationsorganizations can redeploy their workforce to fill critical skills gaps and keep people working during COVID-19. 

Takeaways:

  • Internal mobility is taking new forms – such as cross-organisationalorganizational mobility – but remains as important as ever
  • OrganisationsOrganizations need to think differently to leverage the talent they already have 

Bios: 

Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships. 

Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.

The brain’s duel for supremacy

Every day, our brain is the scene of an immense tug-o-war between

  1. our conscious mind, the prefrontal cortex, and
  2. our subconscious mind, the limbic system.

Sometimes, they work brilliantly together: our conscious perceptions and thoughts mapped neatly and agreeably against information stored in our subconscious, and all is well. Simple things, like you arrive at work, and everything is in its place – or at least where you left it. More complex things, like you need to generate new ideas to solve a sales challenge, and they just come to you easily.

Other times, the conscious and subconscious minds are at odds. You consciously know that expressing your frustration with a colleague is unlikely to have a constructive outcome – but you can’t help yourself! Or you’ve just made the same mistake again – and you don’t know why!

The prefrontal cortex is your weapon of choice when you need to consciously think about what you’re doing, tackle something new or analyse or interpret information. But as mentioned in the last post, the prefrontal cortex is small and limited in its daily capacity, and after a few hours of solid use, it just runs out. But there is a very powerful backup system that can step in anytime anywhere that will happily, reliably and – here’s the thing – subconciously, take over: enter the limbic system.

Your brain actually prefers the limbic system – it would really rather you didn’t consciously think so hard at all! The limbic system runs millions of neural maps that you’ve constructed throughout your life, that do the thinking for you. Your brain likes to limit the energy consumed, and the most efficient way to do that, is to turn the prefrontal cortex down and send in the super-efficient limbic system.

So the reality is, even though you think you’re thinking, most of the time you are actually drawing on pre-programmed responses to known situations. Thinking is a bit of an illusion. Don’t panic: the limbic system is pretty good at its job – but be aware. Your desire to just do what you’ve always done before rather than stop, consider and explore alternatives is your compelling limbic machinery powerfully pushing you to do rather than think – and that may not be the best result all of the time.

Visit the informative PageUp resource hub for further insights like these and to keep up to date with the latest HR research.