Hi, everyone. Welcome to today's webinar. We're just going to wait a few more minutes just while I give everyone a chance to join. See, the numbers are climbing, which is great. Just ticked over the hour, so expect there'll be quite a few more people joining us now. Bit of a bit of a flurry of flurry of people coming in. It's great. Give it another minute, and then we'll start to kick off with a little bit of housekeeping and then into the presentation. So I might start with the housekeeping items just while the last, people join in. So all participants are in listen only mode. So, it's just Aaron and I today, but how you can participate is you will see the chat and q and a options are both enabled. So please, during today's session, feel free to put questions in the q and a. You can either direct them to just Aaron and myself so that your co attendees don't see them. But you are also able in the chat to put in comments and questions and interact with each other and with Aaron and myself as we go. And maybe so that we can add a little bit more of a community feel. It would be wonderful if everyone who has joined could open up the chat and just drop in there just your name, the company you work for, and where you're joining us from today. So I'll start. I'm Dane from PageUp, VP of Global Channels, and I'm joining today from Melbourne, Australia. I won't put that in the chat at the moment. I've got far too many windows open including the, the slides, and I'd hate to lose them. Excellent. Thanks, Russ. I'm Aaron Hardy, VP of product, and also joining from Melbourne, Australia. And we can see people, popping into the chat. It looks like we have people from all over, which is, so wonderful to see. Yeah. And thanks so much for participating. That makes, makes Aaron and I feel like we're not just talking to a screen, being able to see everyone jumping in and commenting. So our numbers have grown really well, which is great. So we are a couple of minutes past the hour, so let's, start to kick into things. So, as mentioned, Dane, VP of both channels for PageUp. Really excited today to be talking about a topic that, has clearly resonated with a big audience. We've got a a lot of people joining, which is rethinking the talent acquisition funnel with AI. So today, we're gonna talk, and try and get really practical, about the entire TA funnel. So from early stage pre apply right through into screening and selection and then post hire, into offer. We do wanna make it as practical as possible. So as I mentioned, questions in the q and a or in the chat, we'll do our very best to sort of spot them as we go. But we definitely will leave some time at the end to get into, a broader q and a and discussion session. So on that basis, let's kick in, and jump onto the next slide, and I'll hand over to Aaron to kick us off. Great. Thanks, Dane. So, look, it's important to set a bit of context. Why is this an important topic? Well, the pressure on talent acquisition teams today is immense, and it's important that we think about what's driving this shift. So we're all feeling the pressure. In a lot of instances, job applications are up, but often the quality isn't. And many HR leaders have stated that the use of AI is actually increasing underqualified applicants. We're also seeing different expectations from candidates. They want a consumer experience faster, more personalized. And our acquisition teams are also being expected to deliver more strategic outcomes, often with fewer people to do that work. We then layer in business transformation, evolving skills and skills that are coming from that influx of new technologies and new capabilities, diversity, equity, and inclusion priorities, retention challenges. And we're really starting to outgrow the traditional recruiting model, and that model just wasn't built today for today's hiring environment. So there's a there's a need here to to rethink how we're doing things, redesign recruitment for the world that we're in now and where we're going. Technology plays a really important part in that. It's evolving fast. It's becoming a lot more challenging to cut through the noise to uncover, well, what's really going to support us in doing our jobs and achieving our goals? We have to start somewhere because it doesn't appear that the pace of change or the expectations on our teams is going to slow down anytime soon. Now thinking about that recruiting model, the traditional recruiting model, and what is it that's actually holding us back? There's a few examples on the slide here. It's gave us structure in how we attract, screen, and hire talent, and it did work for a long time. But given what we've just talked through, the world of work and candidate expectations has really changed. The old model was heavily manual, so recruiters spending a lot of time on repetitive tasks like screening resumes, scheduling, and the other administrative components of hiring, and that often left less space for higher value conversations. It wasn't really built to speed. Now we know that there were, really good models for high volume, recruiting out there. But even in those models, managing the higher volumes is becoming even more complex and challenging to actually work through. And the traditional recruiting model was really designed around transactions and not as much around strategy. And so the focus was typically on filling requisitions. You get the requirement comes in, you post that out, you get your applications and you work through them. And it wasn't so much about building long term pipelines, supporting internal mobility programs, or even advising on workforce planning. So today, both candidates and businesses need something more flexible, more personalized, and more data driven. And that's why now really is the right moment to start reimagining our processes and layering in AI to help us. So we need a model that's leaner, smarter, and really built for strategic impact. Great. So let's, maybe just do a pulse check on the audience. We've got a poll. Hopefully, you're seeing it on screen. How would you describe your organization's use of AI in your TA function today? With the options being, we're not using it yet. We're experimenting with it with a few features. We're using it in pockets, but not consistently. We're embedding it across the whole funnel, or you're advanced and AI essential to everything you do in TA. If anyone, says yes to that one, we might even get you on our our next webinar. You can come back and share with us how you've achieved that because, I think that's probably the the golden unit or the, the unicorn of TA. There's a lot of hype around getting to that stage, but we, certainly got a lot to get there. And we, ran this session, for a a UK audience, recently. It wasn't just the UK. It was, quite a few people in and around the UK. And, yeah, it's interesting. I think, fairly similar results. Looks like we've got quite a few responses coming in so far. Yeah. Just a few more moments. Alright. I think we can probably end the poll and, share those results. Alright. So So, yeah, pretty even split for the first three, right, which is pretty similar to what we had for that other audience last week, which is that, yeah, there's still quite a lot of businesses that haven't yet managed to to get into using it. So they're still sort of waiting, watching, and seeing how others either succeed or not, experimentation. So over over half the audience today is one of those first two steps where it's either just experiments or not using it at all. And then a third, using it in pockets, but not consistently, and then just a very small number, seven percent embedding across the whole funnel. So, yeah, certainly consistent with what we're seeing, in our client base, and work with different organizations. So I might stop sharing that, and I'll move on to the next slide. So just to talk about that in a bit more detail, as I mentioned, PageUp has seven hundred customers globally, and, we have a very similar spread to what the audience today has said. There's, definitely some of our customer organisations where, at this stage, they're unable to use AI at all. So we have a whole bunch of great features in the platform. But at this stage, they've asked us to turn off or or not activate due to various internal rules, legal risk, governance, and other other reasons. But, certainly, we are seeing a large number increasingly, deciding to start using those capabilities. So adoption, this is a Korn Ferry, research study that showed that, adoption has jumped ten percent in the last twelve months. So thirty seven percent of, TA teams are now using TA or experimenting with it. So pretty similar to what the the audience today has, and the AI skepticism is declining. So I guess enough organizations have seen benefits in some workflows that it's no longer an AI help. It's where can I apply it effectively, appropriately, and add value? So I think that just really frames things well to say, AI is here. It's here to stay, but how how can we think about using it in its most effective way, and and making really good decisions about how to apply it and contextually for your organisation how and when you use it. So we'll keep moving through the slides. I'll just jump on to the next one now. So where does that lead us? Most organizations, when they think of AI, initially think about automating repetitive tasks, which has been around for well over a decade. We we've had, Netflix with recommendation engines. We've had similar capabilities in our platform for for almost as long. So when a candidate's on a career's website, they're getting recommended roles based on other roles they've looked at. So there's lots of different types of AI. So automation, and algorithms that, recommend something based on something else and or perform an action that's highly repeatable, very much an algorithmic based AI, has been prevalent for for probably well over a decade. But what it's now seeing now is an explosion with generative AI, which means that we can apply, AI to different use cases that previously were, I guess, too difficult to apply. And what we're seeing is the things we can do now with AI in its various different forms is, yes, we can automate repetitive tasks. We can also do things like personalization at scale. Every individual comes in, and if they have context attached to them, then you can give them a personalized experience. Ta teams can screen faster, and therefore move candidates through the funnel more rapidly. And we can provide hiring managers who might not use the system on a regular basis and sort of experiences that, they are more likely to be able to interact with and use without needing any additional support. And all of those things together free up a greater time. They're sort of the practical things that they do. What that brings as an outcome, though, is improved candidate experiences, ideally, increased quality of hire because we're keeping the best candidates in the funnel the entire time because we're moving more rapidly and giving them a better experience. We now have the ability to look at significant sets of data so we can have more data driven decisions. So we can really get into, attributes behind all of the different activities that are happening through the recruiting funnel. And for some organizations that adopt this rapidly, it will give them a competitive advantage where they can outperform, other organizations. And with all of that, additionally, more strategic focus. So if we've got more time, taken away from activities that we don't necessarily need to have a human in the loop, we definitely think there's still many steps where the human absolutely needs to be the decision making individual, in the process. But it's about where in the process can we find optimization with the appropriate tools. So I might jump onto the next slide now and hand to Aaron to talk about what it's like to be AI ready. Thanks, Dane. And this is an important place for teams to start. So thinking about as individuals, how ready are you? How ready are our teams to actually be adopting AI? Often, the, you know, our IT organizations are providing new generalized tools to help us out. How much of that is actually being used by our teams today? And these are some examples of if you're going through and and looking at, the the team that you have around you, are they are they ready? And curiosity, thinking about experimentation, trying things out. Do you have someone in the team that's going to champion, leveraging these capabilities? We've had conversations with, recruiters in, some of our events. We know that, there's a lot of usage of, chat GPT and the like. Are we ready to kind of take that take that next step? And that ties into being prompt literate. We've got a great AI guide, and we will provide a QR code for that, a little bit later in the session. That does give examples of using prompts to get really good outcomes from some of these general tools that are available. Human centricity is a really important part. Dane just mentioned that we absolutely don't wanna take humans out of the loop. They're, you know, we're really critical to make decisions throughout the hiring process. And so do we have a good sense of what steps in our process are best left to humans versus, leveraging AI? We don't want AI to automate everything. That may actually create, you know, a candidate experience that is less personal if we're not having that human touch at the right times. Being data savvy is another really important piece here. Often, it's been a challenge in the past to be able to leverage the data that you have available to you and make sure that you're able to incorporate that into your decision making process. So do you have people in your team that are are really data savvy that you can be, getting them to actually look at the the data wrangling side of things to to help you make decisions? Or is there someone, within your organization, a department that might be able to help out in that, in that way as well? AI is going to make it easier for us to leverage data, but there is always a need to be able to interpret, what's happening. And the last one here is change readiness. So, we saw earlier that there is still some skepticism when it comes to AI And being change ready to, you know, tap into that curiosity experimentation and start leveraging AI, throughout the process is is really important. So, thinking about with your team, are you having conversations about AI? Is there, capabilities that you, that you might need to, help people upskill on so that they're ready so that, that we can tap into all of this new technology? These are really interesting things to to consider, before we get stuck into, leveraging AI throughout the hiring funnel. Alright. We're going to go to our second poll, and this really sets us up to talk about the key stages in the hiring funnel. And so this is stepping through from awareness. So thinking about, do you have your brand out there in market so people know who you are and you're attracting them to, your career site so they can find out more? And an interest turning that awareness into, activity. Ultimately, we want to get that conversion so they apply for our open roles. If they are applying for roles or joining your talent communities, are you keeping talent warm? Applications, so actually getting them through the front door. And then selection, where we're really thinking about, going through that shortlisting process and all of the steps to actually make a hire, and we have offer there at the end. So, you know, trying to avoid losing talent that, we, really want working for our organizations. And we can see people, adding their responses in. Slowly ticking up. Yeah. I don't wanna bias the people that haven't answered yet, but there is one standout, which, again, was consistent with our session last week, for the European region. So it's definitely a a global challenge. There is a bit of a spread across the others as well. So just give everyone another twenty seconds to get their responses into the poll, and then we'll put the results up on screen so we can all, share how we how we're, suffering through consistent challenges and or how we might wanna create some communities out of all of the attendees today and help each other out when you find something that works. Share it with you. And here we go. So as I mentioned, one standout. So selection, too many applicants, not enough time. So I think that's both the the challenge of application volumes have definitely increased. We've seen that across the board, for all of our customers. But, also, we know that some recruiting teams, unfortunately, have, been made smaller, so less people doing more work, which is definitely a challenge. So we can we can certainly relate to and talk a little bit more about the selection phase. But engage and nurture being the second most common there. So how do you keep talent warm through the whole process? And then the third highest one is the awareness, the very top of the funnel. How do we get enough reach and visibility? We know a lot of our clients spend a significant investment of their, overall budget on attracting candidates, and, that's becoming a more and more competitive, space to operate in. Alright. So we wanna close that, one off, and then we can keep moving into the next slide and get into a bit more of the detail. So I guess consistently thought we would just sorry. Go ahead. Just just quickly. While while you're doing that, given that, many of us are having that challenge around selection, is it across all roles, or is it specific types of roles when it's too many applicants don't have time? Pop in the chat, your thoughts around that. Is it, is it across the board? Is it all roles, or is it more specific kind of roles that, you're experiencing that particular challenge in? Yeah. We certainly find we have customers who have that excess of candidates for, a whole bunch of roles, but then they still have very specific positions where they just cannot get interest, whether it be geographical or particular skill sets or role types. Even within our business, I know that some roles that we advertise, we get a lot of applications. Other roles, we are searching far and wide to try and get any interest at all possible just because there's a a scarcity of capability or skills, in certain role types. So we'll keep an eye on the chat. I'll keep going on this slide, which is just to really reflect it. When we look at the whole funnel, awareness and interest, and engage and nurture being the stages reapply. So, obviously, that was the third highest, which is awareness and visibility. That's certainly an area where, I think a lot of organizations have challenges, but is one where AI can probably add a lot of value. Generative AI, using it as a partner to interact and advise and and chat with, can be great sounding board, but it can also be really powerful in generating the content. And we'll get into this in a bit more detail in the following slides. We're we're gonna work through the funnel and specifically look at each each of the major stages. But that is definitely one where we're seeing a lot of opportunity with generative AI because it's you've already got content on your career's website. It's what people already know about your brand. And, therefore, if you're using ChatGPT or Gemini or, any of the the open source or or freely available AIs, you're putting in content that's already in the public domain. So we're not worried about are we sharing something with the with an AI where it's gonna learn from this content that that should be confidential. So at the top of funnel is probably one of the areas where you can experiment the most with the AI platforms, because the content you'll be putting in there is already public domain content. But being able to leverage generative AI to say, how can I turn this already publicly available branding and image and EVP and information we have into something that I can use across various platforms? So let's keep moving into the the funnel. So awareness and interest that we're just talking about. Recruiting has become more and more of a marketing activity in this phase. So TA teams are now, often needing to partner with their marketing team or having roles created within their function if they can get budget to say, how do we turn our function into a true marketing, body? We're actually running an event with Employ Branding Australia in in a couple of weeks' time, looking at this, which is to say, how can you position yourself to ensure that you're communicating accurately who you are as an organisation to attract the right talent, but also get that positive message out to the people that are most relevant to you. So that's definitely one area where Generative AI can add a lot of value, so employee branding. But then also when they land onto your careers website, do you have the content that the individuals are most specifically interested in? So you can interact with Generative AI to ask it to do target market research. What's the type of content that resonates with x y and z audience? Generate content to put onto platforms where the audience you're trying to attract is. And then there's also platforms like our, toys on q and a. How do you have brand ambassadors within your organisation able to communicate immediately and directly with your audience through your careers website? So taking the workload off the TA team and putting it back on the broader organisation. If you've got people within functions where it's really difficult to attract talent, having those individuals showcased on your careers website and candidates being able to interact directly with them is just one way to sort of make that easier. And and platforms like that can now make, generating that content or resharing that content so much faster, with the, with the assistance of AI. So we'll move on to the next phase. Sorry. But whilst we're in that phase, actually, I just thought I'd touch on a a customer example. So Storyhouse Early Learning, a lot of the people that they're targeting, for their roles are in a younger generation cohort. And as a result, of having a chatbot experience, which is more more accustomed to what this particular audience looks for, they're able to come to the group's website, engage with the chat, get what they're looking for, and, have tailored recommendations, FAQs, so really giving them the content they're looking for in a in a way that they're familiar or expecting. And for them in particular, the industry average is thirty people to one conversion, on the, on the cruise website, whereas the story house they're learning, they're at six and a half to one. So really performing much, much better than than the broader, market. And, that interaction can also be things like join a talent community. So you're talking some of the respondents were saying that engage and nurture is really difficult, stage. So So this enables them to capture the details into a talent community and then using, content that can be generated into nurture streams, which again can be automated based on rule engines that says, as a candidate interacts, let's put them into a nurture stream. They get content. And then if they interact with the content, one flow happens. If they don't interact, then a different flow happens. So, yeah, really powerful ways to make it much easier to scale, up managing those those talent communities. And we've seen a few examples, Dan, where one of the problems that customers are really trying to solve is just that influx of questions. So the FAQ side is a big time same big time saver, and the chatbot provides, an interactive way of, candidates being able to ask those questions and get the responses and not tie up your, recruitment inboxes. So let's move, a little further down the funnel now into, application selection and higher. These are the kind of apply and post apply stages. And the challenges that we have here obviously have resonated with our audience. I think the drowning in resumes is a big one, and it's hard to keep screening consistent when you have so many, applications to actually work through. The other challenge that we're seeing is that, from an interview perspective, we're not always consistently, assessing candidates through that stage, as well. So how can AI help as we move into this stage of the, the hiring funnel? Well, skills matching. So, being able to objectively assess candidates based on, the requirements of the job and their demonstrated skills, and experience, is one way that we can start to bring those applications or candidates that are a better fit for the job to the top of our lists so we know where to focus. It doesn't mean that we're we're not going to go through and assess the rest of the applications, but we don't wanna lose those, those key candidates, because we know that passive talent in particular, if we've engaged them, we've managed to catch their interest, they may not be on the market very long. So we wanna be in a conversation with those people as quickly as possible. Generating questions for our interview guides using AI, is another way, particularly when we have new roles with new, new new capabilities where we may not have had the time to build a structured interview guide. That's a way that we can start to help out, our hiring managers so that they're able to run more consistent, interviews. Now let's take a look at a customer example again. And, ABN Group have been leveraging, AI, both in and out of our system, and, they've been finding some really interesting results. So ABN Group's a leading construction property and finance company in Australia. They found that using capability like AI generated resume summaries is a game changer, and that's helping them to get clear, concise snapshots as they're going through their shortlist. And it's sped up that shortlisting process. But one area that we, hadn't quite expected was it's actually improving the communication between recruiters and managers as well because they're able to leverage that concise summary to be able to provide to the hiring manager and speed up that cycle time around is this the right fit, for, what you're looking for? Because we, you know, we get job requirements, we go through recruitment briefs, and it's not until you have people actually coming in that you can really then hone in on the kinds of people, that managers are really wanting to to speak to. Another area has been in that interview support, space, sort of leveraging, AI generated interview guides to provide more tailored questions, and that also contributes to enabling their managers. And with these components combined, what they're finding is that it's actually giving them both more time to have more strategic conversations, but it's making them look good as well because they're, they're able to provide the, you know, these summaries, really nice interview guides, and, engage with their managers, and it's augmenting their work. And that gives them time back to help them operate at a more strategic level. Another area that we just touched on is around skills matching, and this is a new capability that PageUp has been working on that is really allowing us to unlock those high fit candidates and move them through the recruitment process more rapidly. And it's not just about having a match. It's also about the transparency that sits behind this. So the AI is doing some fantastic work in going through the job requirements, pulling out the relevant skills, and then matching that up with the skills that are available in the candidate's resumes. It goes that next layer of then providing the reasoning. But why was this person a good fit for this particular skill? We're also taking some of the pain out of the process of having to have a fully defined skills ontology by leveraging AI to automate that process for us. We may want to tweak the skills, but doing the heavy lifting of extracting them and then doing the match for us means that we can really speed up this critical step in the selection process, but importantly, keeping humans in control of the final decision. So this is, you know, a rich set of information that you can use alongside, all of the other, steps in the recruitment process, to make better objective decisions. Alright. Alright. So we said that we'd try and get pretty practical. So now I wanted to talk about where could you start or where would we recommend you potentially consider starting. So we've got a process here, and I think step one is really important, which is mapping your existing funnel, which you may or may not be, I guess, accountable or responsible for every one of the stages. But potentially sitting down as a team, and having a workshop where you're saying, let's map out every stage of the funnel for recruiting that we have today. And then when we map that, look at things like identifying bottlenecks and pain points that AI might be able to help you solve. But when you're doing that, probably taking a lens of, what are the activities we're undertaking today at every stage of the funnel? What are the things that perhaps are low hanging fruit? Things that can be automated, because they're repetitive or they're, the things that AI does well. And then thinking also about how much time do we spend on each of those activities, because it might be that some of them actually don't take a lot of time and others take a considerable amount of time. And then also mapping them versus, well, what would we deem to be the most valuable use of our time? So you kind of end up with a funnel, which is then broken into what are all of the steps we're doing, where are we spending the most time, what do we think is most valuable, How long are we spending that time? And then also adding, as team members, what do we enjoy doing, and what do we not enjoy doing? And it might actually be that it reshuffles the priorities. Because if there's things you're spending a lot of time on that this team doesn't like doing that also tick the box of something that AI does well, then that's probably the the best starting point, and that could very well be very different to, across every organization. So I think that's just a really good way of taking a pretty practical step to to look at the bigger picture and not just say, okay. I've got a tool. I've got AI. I'm gonna apply it to where everyone else is applying it, because your organization might actually have an optimization or a bottleneck in a different spot. And, therefore, you have more impact for your organization by being very targeted and specific to to how well your flow is functioning. And it it's likely that that your, existing technology stack will have reporting that shows bottlenecks. Where are we getting the most dropout? Where are we getting the biggest delays? Where are we spending most time? Certainly, our platform has some some bottleneck reporting, which you could utilize to say, well, from a systems perspective. But then you've also got everything that's done outside of the system, and there might be activities you're currently doing not using your technology today that you might be able to move into your technology now that the capabilities of the platforms have improved and expanded. So then in step three, assessing the tools. And this is one where, again, it's really gonna vary. Some organizations that have a a risk appetite that says they can use anything, they can move quickly, they can try stuff, they've got budget to try a lot of different things. They can just really do things at at the speed of light. Other organizations, much more risk averse. Legal needs to be involved. Technology needs to sign off. So, again, knowing where you sit in that sort of spectrum of an organization that can move rapidly versus one that might have more bottlenecks might also direct you to thinking about, well, where in the funnel can we buy things that might not need all of that additional regulation or checking because it's lower risk. So I mentioned earlier that the proper funnel and the careers website and the marketing content, one area where we'll we're intentionally want this content to be public. So it's a much lower risk to be interacting with an AI with all of that public facing content. I just remembered Aaron mentioned the the prompt guide. So we'll give you the the QR code at the end. But, AI works really well when it's got context. So the prompt guide has some examples in there about, when you're working with these, generative AI products, tell the AI who it should be. You should be a marketing specialist targeting content for a social platform. I want you to help me craft a short EVP message. So what is the AI doing? What's the role it's gonna take or the who? What do you want it to do? Who is the audience? This content should resonate with and then insert the most likely audience that you are finding to be, an audience that you can engage with, and it might be different per platform. So you might give a different prompt when you're generating content for LinkedIn to generating content for Instagram or TikTok if you're using those platforms. And then, additionally, providing it with more context. And the more context you can provide, the better. So you can actually download all of the text off your careers website into a into a PDF. Most of most of the products work best with with text content. And then you can load that that PDF in and say, for context, here is all of the public available information about our particular organization from a public careers website perspective. And then you can also tell it the structure. The output I want is within fifty words, a paragraph, a blog post. And the tone of voice needs to be be a match, and your marketing team might even have a tone of voice document for your organization in how you can communicate with, a public audience. And if I don't, then you could just use something really simple like I want it to be professional. I want it to be relaxed. I want it to be casual. So, again, just sort of the more of that you wrap around, the context you provide, the better the outcome. So just think about that sort of if you are going to try and experiment with the sort of top of funnel with careers website content into a, a ChatGPT or Gemini or or other product, being really specific. And there's there's a whole bunch of great content on the Internet, including the the guide that we'll provide that should help make that easier, which leans into step four, upskilling your team with AI readiness. So Aaron talked about what does it mean to be AI ready. There's a lot of free content on the Internet, YouTube, most of the vendors. Google has some really extensive content, online that you can use to learn how to interact with its various tools, of which there's many. And there's new ones every week. So Nano Banana is a a recent enhancement to the Gemini product, in the last couple of weeks, which does image work amazingly. So just keeping an eye on some of those platforms. LinkedIn Learning has a whole bunch of content. There's a whole bunch of different ways you can do that. And then the last step is measure, refine, and scale. So if you are experimenting or trying few things, have a target, make sure you're measuring the before and after so that you can actually understand, is this actually having a a net positive impact? Is it making us faster? Is it making a a higher quality? What are the different metrics that are important to your organization, and is it actually impacting those, which will hopefully enable you to get more buy in to do more investment and more projects and continue to adopt this capability further and further through the funnel. So, yeah, that's that's some of the the starting point that we, would suggest as a good way to to get into the process, and being really practical relevant to your organization. And this slide is just to reiterate what I wanna mention before. I went to a TQ solutions event, a couple of weeks ago. Nadine was talking about some work they'd done with organisations where the head of TA had, intended to, use automation or outsource particular stage of the, recruiting process. But when they did a task analysis, which is something that they they assist customers with, they looked at that breakdown of of time in various tasks and that metric of what does your team love, what do they what do they wanna do versus what do they hate, and making sure that you use that because there was a an example that the organization Nadine talked about that we're going to outsource one of the stages of the of the selection process. And it turned out that everyone in the team, that was the highest rated thing in terms of, job satisfaction, what they enjoyed doing. So if there's things the team doesn't like and you can give the team assistance and time back, things like the the resume screening or repetitive admin work. If you can target those things first, then you not only help people with their time, but you'll take away something they don't like doing versus perhaps rushing in and automating or putting AI on top of something or removing an activity that they enjoy doing. So I think that's just another important lens when you think about the whole funnel and where you wanna apply, the AI into the into the process. I don't this as a I love this as an activity, Danny. Yeah. Yeah. And I think it's just, again, one of those ways where the teams are really busy just taking a little bit of time out to just look at your whole funnel, see what you love doing, see what you don't like doing, see where you're spending your time, what's having the most impact and value. Just a a really great way of of, finding a good starting point that that maybe might excite and get the whole team really engaged and energised about, hey. We're doing something that's gonna add value to everyone, not just we're doing something for the sake of everyone else who's doing a AI. We've gotta we've gotta do it too. And as I mentioned, there's many different types of AI. It's not just generative or not just algorithms, automation. There's there's many different types. So one of the steps that, Dane mentioned was evaluating your AI tech stack. Now, obviously, we, yeah, as PageUp provide, a huge range of capabilities throughout the, the hiring funnel, to leverage, and it makes a lot of those steps a lot easier. But you probably have other capabilities today, with vendors that you're working with. And so this is an important one, whether it's PageUp or, you know, general AI tools that your IT team have provided or other, other recruitment technology. So what do you need to look for? Well, it's super important with AI, that you are looking at anything that might lead to a decision, understanding the transparency and explainability of that. And that's an important question to, be asking your vendors. How do they do that? You are you you do want to look for, systems that scale. So we've talked a little bit about engaging and nurturing talent. So are you able to do that in an automated way, leveraging AI or otherwise, that's actually going to scale for your organization? The experience is really important. So thinking about making sure that if you're leveraging these tools that the end user is actually going to have a good experience, whether that's the candidate, the recruiter, the hiring manager. Security, compliance, and data privacy, a super important topic. And so continuing to make sure that, you're asking you know, your vendors and your internal IT teams, you know, your procedures and policies, making sure that you're staying compliant, and a a really important one to consider as you look at your technology. And then last, this is one that's very, that PageUp is very passionate about is, looking at the vendor's approach to innovation and customer collaboration. And we run, early adopter programs. We run interviews with our customers and our users, and, this is how we, you know, get great outcomes out of the technology that we're building because we're very connected into the the challenges that our customers are facing and making sure that our solutions are actually going to solve for those problems. Alright. We are going to go to our last poll for today. So thinking about, the presentation that we've been going through, Has this changed your mind around what you might be doing looking ahead? Are you still going to do exactly what you thought you were going to do, but this has helped you out with some ideas? What's your top priority for AI in talent acquisition over the next twelve months? So you're going to start embedding AI, train the team, leverage different kinds of AI in different areas of the process. Got the numbers ticking up. Yeah. It's a, more even spread, I'd say, on this question. Oh, starting to wait towards one a bit more. Yeah. I think there is a there's there's a there's a winner emerging. Yeah. So we'll give it another another fifteen seconds, and then we'll close that one off and share with everyone the the spread where everyone's gonna be spending their time. What's next? But, we'll share those up on screen. Definitely starting to embed into the recruitment processes to, to stand out. So I think that, I guess, just reinforces what we saw earlier that there's still a a large number of teams that are not doing it or still in the experimental phase. So that's consistent. And then all of the others are pretty evenly spread. Train the team and leverage. Right. We'll, pull that poll down off the screen. So we just wanted to wrap up. And while we're going through the last two slides, and give you that QR code for the the prompt card and lots of different areas where you can apply AI, yeah, we just wanna sort of reiterate that AI is definitely here to stay. It's gonna have a significant impact. But for every organization, the the place where you should apply it next will probably vary based upon the context of where you're at today, and what opportunities provide the biggest, future impact. We would encourage you to, feel free to put comments if there's something in particular that that changed your mind as Aaron said throughout today's presentation or that you'd like to learn more about, please feel free to put those in the in the chat. I know some people have got this set to host and panelists only versus set to everyone, but that's okay. So, feel free to put questions in there. And maybe let's go on to our next slide, and we'll, we'll wrap up with final questions. Let us just have a quick look through. Aaron, if you spotted any as yet, I think there was a couple. There is a lot of chat, which is great. Yeah. So, to the the question that we asked earlier around, yeah, is it specific kinds of roles or is it, across the board? It seemed that there was a bit of a trend around entry level or lower level roles increasing applications, but that wasn't consistent across everyone. It was it seemed that there were certain kinds of roles that attracted a lot more people applying, and others that were hard to fill, which is, again, consistent with with what we're seeing. And, yeah, one of the challenges to solve, of, you know, amping up your attraction and engagement in, your career sites and, you know, the kind of roles that you're doing more marketing about for those hard to fill roles and then looking at the selection process and how you can, speed that up, by leveraging AI, when you've got a lot of, applications coming through. And there was another note there just, around it'll be interesting to have a way to determine the ROI on capability attraction within the AI mix. And, yeah, ROI is always a a really, really important, area to consider when you're implementing new tools and capabilities and changing your process. We've seen some organizations that will, pick a particular kind of, recruitment process and implement new capabilities there, so that they can then see the comparison between the different, kinds of recruitment or, yeah, perhaps have a, you know, it might be a location or department that you do some of that experimentation in. There's, also a brilliant opportunity, when we look at early careers each year, so graduate programs and the like. We've, over the years, seen that there's a lot of experimentation that happens in that area, and that's always an interesting, way to, you know, put some of these pieces into into practice, because that does tend to change on a, year by year basis. Yeah. Alright. There was a note. Looks I think earlier when we had the five step plan up, which just said, if a team feels overwhelmed, where should we start? What's the single most important? And I think, just that context of where your organization's at and and doing the mapping of, where are you spending the most time, what are people in your team enjoy and not enjoy, and what's gonna have the biggest impact? If you can get those three things down, then that's definitely going to be a really good way of just honing in on for your organization, what is the best starting point. So I think that's, yeah, definitely what I'd be recommending there. Well, there's a few questions that have come through in chat, around, AI and continuing to build that out in our products. So you saw earlier, skills matching is one of our newest capabilities, that, in the in the process of launching. We also have a virtual assistant that, we're opening up. It'll be towards the end of this quarter and early next quarter, to, early adopter customers. And, there was another question around, one time consuming admin task is booking interviews. And, yes, that's absolutely something that we'll be looking at in twenty twenty six. More automation, around the interview scheduling, process. And if you are a a current customer, it's it's definitely worthwhile, speaking to the team. We do have a whole range of, resources available to, to show you what we do today, and, also, what's, coming up in our, road map. There's another question around Yeah. Interview cards. You're probably best place to answer that one. Yeah. Sure. So that's actually capability that we have today. So, for, whoever asked that question, they've they've come through as an anonymous attendee. We do provide, generating, interview guide questions through AI. So, yeah, have a chat with our team, whether reach out to the support team or, our customer facing team if you're an existing customer. Excellent. Alright. Well, if you haven't had a chance to scan that QR code and get the, the ebook, I think we will have a follow-up email that will also include a recording of, today's session. Thank you so much for your time. We'll give it five more seconds if there's any last questions. Otherwise, we'd love to give everyone a bit of time back, and have a wonderful day. Alright. Thank you, everyone. Pleasure to have you join us. Thank you for your questions and your engagement through the chat.
Welcome. Welcome, everybody. We are so glad that you could join us today. We're just gonna be waiting a few moments just so everybody has the opportunity to jump on in. While we are continuing to wait, there is one housekeeping item to mention, and that's the fact that you will see that both chat and q and a are activated. So please feel free to ask questions throughout the webinar, and Marcus and I will do our best to respond to them where possible. But don't worry. We will have time at the end of this webinar for open questions and discussion. In the meantime, while we just give it a few more seconds to continue letting other folks in, I think that introductions for today would help us all get acclimated. So for all the attendees, you are muted, but you are welcome to use the chat. Tell us who you are and where you're located While you do that, I'm just gonna go ahead and give a quick introduction for myself. So I'm Kelly DeLara. I'm part of the sales team here at PageUp in the US. I currently reside in Philadelphia and have been part of the ager tech industry for about fifteen plus years. Marcus, do you wanna go ahead and just give a quick intro while we're waiting for more people to join? Absolutely. Thanks, Kelly. Hi, everyone. Marcus Strang. I'm the lead solutions engineer here at PageUp. I've been with PageUp for over a decade now. Currently based in the New York City area and really excited to be kind of talking to everyone today about talent acquisition and AI. Awesome. So it looks like almost everybody is here. So we're just gonna give another big welcome, welcome, welcome. We are so excited for this webinar because today, we're going to be talking about something that's on the minds of nearly every TA leader right now. And that's how we evolve our recruitment models to meet the demands of a faster, more competitive, and tech enabled world. For internal TA teams, this means moving beyond process optimization and really rethinking the entire funnel, how we attract, engage, and convert talent, and where we spend our time. As most of you know, AI is already here. Right? It's been here for a while. Adoption is rising, but it's how we use it that makes the difference. So for today, this session is about showing you what's possible, cutting through the noise, and offering practical advice on where to start and where to go. With that being said, Marcus is going to give us a little preamble to set us up for this hot topic of AI and talent. Absolutely. Thanks, Kelly. So one of the key reasons that we're going to be talking about AI today in talent acquisition is around some strategies to help relieve some of the pressure that's on the talent acquisition function as it stands today. So everyone's feeling the pressure. We've been doing the conference circuit recently, whether that's HR tech that Kelly and I were at there. We've got some colleagues over there in Paris for Unleash right now. And everyone's telling us that, hey, job applications are up, applicant volume's increasing, but the quality often isn't. So the vast majority, sixty five percent of HR leaders that were surveyed stated that the use of AI is increasing the underqualified applicants that are coming through. Now with that, candidates, the real ones, the qualified ones, the ones we want to be focusing on, they have shifting expectations. They want things faster. They want more personalized experiences, and our TA teams are often expected to deliver more strategic outcomes with fewer people to do that work. Talent Labs released a survey this year and it came through that about twenty six percent of leaders told them that their teams had decreased in size over the last twelve months. So you combine that with business transformation, evolving skills requirements, retention challenges, and internal mobility, And all of this comes together to to really show that we've outgrown the traditional recruiting model. That model, which I've got a whole slide on next that we'll jump into, just really wasn't built for today's hiring environment. So we need to redesign that for the changing world that we're in today. And then finally on here, the technology that's available for us right now, it's evolving fast. It's hard to keep up. And being able to kinda cut through the noise to really uncover what's going to support the talent acquisition function in in doing our jobs and achieving our goals. And as we all know, you've gotta start somewhere because it doesn't look like the pace of change or the expectations that are being put on our teams is going to slow down. So I mentioned that traditional recruiting model and how it's holding teams back. Very briefly, I just wanted to run through some of those key pieces to call out here. The traditional funnel it sorry. The traditional model, rather, it's it's worked for a long time. It gave us structure into how we could attract and screen and hire talent for the last few decades there. But as we just talked about, the world of work and candidate expectations have changed. The traditional model, it's heavily manual. Recruiters are spending a lot of time on those repetitive tasks like screening resumes and scheduling conversations, which leaves less time and space for those higher value conversations that candidates are expecting. They're expecting that personalization those connections with recruitment teams. Now it's too slow. It's not built for speed. Candidates expect quick, seamless interactions. And as we just talked about, recruiters are managing higher volumes than ever before. So how do we it's the cliche. How do we do more with less? I did just see a question pop up in the chat. Yes. Absolutely. You'll get a recording and you'll get all of the slides as well as even some bonus resources sent out to you at the end of the webinar here. And one final point on here just in terms of that traditional model is that it's being designed for transactions, not strategy. Traditionally, that focus has been on filling requisitions, not on building long term pipelines, on supporting internal mobility, or on advising workforce planning. We simply haven't had the time and the space to really conduct those more high value opt high value Events. So today, our candidates and Businesses really need something that's more flexible, more personalized, and more data driven. I'd be incredibly surprised if anyone who's joining us here today hasn't been asked, well, how much is it gonna cost? What's it going to do for us? Having the numbers that sit behind the strategies, the tech really helps you to get those business cases to reimagine your hiring process and step out of the traditional model and into one that's leaner, smarter, and is really built for strategic impact. So with that in mind, Kelly's got our first question for you here. Yes. Thanks, Marcus. So before we dive into this hot topic of AI, we wanna take a second just to gauge where everybody is at when it comes to using AI within your processes today through this quick poll. Questions right here on the screen. Poll is gonna pop up in a second. How would you describe your organization's use of AI in TA today? Right. Starting to see a lot of answers come through, so I really do appreciate you contributing here. And, I mean, so far, no surprises for what we're seeing here, Kelly. We'll leave it open so that we get everyone in there. Yep. But, yeah, very, very much what we're expecting. And no one, which, again, as I expected, hitting that final option. No one's saying that AI is central to that current and that existing strategy. It does look like our answers have stopped kind of flowing through there. So you wanna run us through what What we got, Kelly? Yeah. Sure. It looks like most are in the second option, right, where you're experimenting with a few features. And then the secondary most voted for is we're using it in pockets, but not consistently. So as Marcus said, right, this is no surprise. A lot of us know about the AI the AI impacts, right, in our everyday world, but then utilizing it in today's world of TA is something that's very different. However, what we're gonna do now is have a look at what's happening across the market. We cannot ignore the rise of AI in the workplace. It's moving very fast, and it's been a trend that is slowly but steadily increasing in our world today. AI is truly reshaping how teams create, communicate, and even deliver work. And honestly, talent acquisition, as all of you know, is absolutely no exception. What's really exciting about this AI rise is that adoption is starting to really accelerate in TA. Recruitment teams have been so incredibly bogged down with manual tasks for so long. But according to Korn Ferry this year, thirty seven percent of recruiting teams are actively integrating or experimenting with AI that's up from just twenty seven percent just a year earlier. That's a ten point jump in just twelve months. So this is showing us how quickly adoption is scaling. Also, attitudes are shifting. The conversation has moved from is AI just hype or how do we use it effectively? And the way that I like to relay that is to real life scenarios. ChatGPT, when it came out like a decade ago, right, few years ago, everybody said the same thing. Is this chatty PT thing, is it hype or or is it accurate? And now today, mostly every single conversation I have, mostly everybody I know is leaning on ChatGPT from their personal perspective to give them insight. So essentially, skepticism has dropped. And to give more stats around that, from it's dropped from twenty six percent from thirty six percent last year. At the same time, more teens are leaning in with forty five percent saying yes to AI as a real and permanent part of talent acquisition, not just a passing trend. Let's just face it. The days of not utilizing AI in our processes is really coming to an end as the data is showing us how important it is for our TA workflow. The direction of travel is very clear. As more TA leaders pilot tools and see measurable impact, whether it's reducing admin work, surfacing better candidates, or improving decision momentum or decision making momentum, it will only continue to grow. AI is moving from experimental to essential. So when people think about AI in recruitment, the first benefits that come to mind are usually efficiency gains. Right? And that makes sense. These are the changes that show up immediately in our day to day. AI takes away the repetitive manual tasks that drain our time. It speeds up screening and shortlisting, ensures hiring managers feel supported with the likes of consistent resume summaries and interview guides, and it keeps candidates engaged around the clock. These are the types of improvements that help teams breathe easier and focus on the human side of recruiting. But we can't just stop at efficiency. The real power of AI is how these short term effects drive longer term strategic value. So by streamlining the basics, you create space to transform the candidate experience, making it faster, more personal, and way more engaging. You improve the quality of hire by matching talent more accurately and more fairly. That's a hot topic today. AI also unlocks talent intelligence, giving TA leaders the insights to make better data driven decisions and ultimately help organizations build a sustainable competitive advantage, turning TA into a strategic force for the business when we use it with the right intent. So efficiency is a spark, but strategy is the outcome. Great. And it's it's hard to take advantage of a a lot of that when you don't really know if you're AI ready. Right? So the opportunity is really clear, And you know what? We get it. It can be hard to break out of old habits. And I actually saw someone in the chat on our last poll popped up saying, you know, there's still a lot of fear around the safety of whether it's AI online websites, whether it's tools that we are embedding. There's been a lot of noise out in the market around some of these concerns as well. But being AI ready here on a personal level is what I kind of wanna run through a few different pieces here. Now it's not on the slide, but I always like to call it out. It's not about being an expert in tech. You don't have to be a coder to be AI ready. A lot of it is around mindset, curiosity, as well as adaptability. So if we think about, well, what does an AI ready recruiter look like? It's someone who does see change as an opportunity. They're open to to testing things, tweaking, learning, but they really wanna lead with a human touch. They don't wanna replace the human element with AI. They want to leverage it. They want to ensure that they're curious about it. They're not intimidated by it. And there is an aspect of fear in that, overcoming that can be also key. Ensuring that an AI ready recruiter is eager to leverage AI when it saves them time and adds value. I always like to kind of follow that up. You know, an AI ready recruiter, they know that the magic happens when you combine the best of tech and people. There's all these kind of digital comparisons that we can make to well, if you think about what recruiting was like Twenty, twenty five years ago, was no tech. It was literally relationship driven. It was people walking by or going to event fairs and handing out paper resumes and manually screening and getting in touch with people. That's a pretty hard world to imagine us being in when you think about all of the technology that we take advantage of today. And so we're on the cusp of moving into that next stage of we've got the tech. Now we wanna talk about being AI ready, getting the best of the tech and the people. So, truly, this kind of mindset is really what powers some of those broader shifts that we're going to start to see here as well. Before we explore them, I do have kind of another question, if you'll indulge me here. In terms of what stage of the funnel, the recruitment funnel that is, is your biggest challenge now. So that should be popping up for you in a moment. But is it around kind of awareness? Getting that reach, getting that visibility coming through. Is it for engagement, nurturing? Is it around post apply, application and conversion drop off and ghosting, Is it what people always used to think of as the the good problem to have too many applicants, not enough time, or is it the final one where we're thinking about losing talent really late in the workplace there? So It's like you did just launch? Just popped up for us now. This one, I expect to be a little bit more all over the place than what we saw last time. It is fun. I get to see it update in real time, so it's almost like watching a little race. I'm like, oh, which one's gonna hit the top first? It looks like we are having a pretty decent spread here of both what we call the pre apply, which is those kind of top three that you've got there, as well as the post apply ones. Still a few popping in. I'll give it another couple of seconds before we hopefully have a clear winner. It's a race between three of them. Alright. They've pretty much stopped now. So we close that out. Really interesting to see that we've got a three way tie pretty much for the top three stages of the funnel that are the biggest challenge. We've got some people saying and sharing that awareness and getting reach and visibility is a big challenge tied in closely with engagement and nurture. So those two are really closely related. We see a lot of clients that we have, a lot of people that we speak to at conferences and thought leadership events where they're like, people just don't know about us. They don't come looking for us. It's hard to get our name out there. And then, of course, we work with some others and some really big names where they've got people that come to them, but they don't have a position for them straight away. So how do they keep them warm? How do they keep the engagement high? And then the one that I kind of see as a bit of a tongue in cheek is selection. Great. We've got them. We've found them. They've applied, but there's so many people that we have to kind of go through. And you see it if you're on LinkedIn, it pops up all the time. They try to get everyone to apply for jobs. I'm sure not just me, but it pops up saying, you'd be a good you'd be a good match for this job. Seventy five people have applied in the last three hours, and you're like, oh, wow. That's gonna be a lot for that team to kind of sort through. So thank you for sharing some of those those key challenges, and we're going to talk through how we can help you with that. So over to you, Kelly. Thanks so much, Marcus. Alright. So here's the big picture. The recruitment funnel has evolved with modern marketing strategies, which are now becoming really common for recruitment. These stages that you see here, they obviously haven't gone away. Right? And they never will. But how we power them has changed. AI is actually augmenting each one of these stages from building awareness to making offers, giving TA teams way more bandwidth to act strategically as advisers. So on the next few slides, we'll break this funnel into two parts. The top of the funnel, awareness, interest, engage, nurture, And then the bottom of the funnel, application selection and offer. Essentially, preapply and post supply. And then we're gonna look at some examples of where AI is already making a huge difference. So the top of the funnel is usually where organizations often struggle. And as you saw in the poll, a lot of that was around engaging and nurturing. But those that do leverage AI at the top of the funnel can gain a real competitive advantage. They can personalize content, capture interest way earlier, and automate nurturing talent through networks or communities before a requisition even opens. The bottom half of the funnel is where most teams already have tech in place, but AI is making it much sharper and faster. Applications can now be conversational, right, and supported by chatbots, removing friction for candidates. In the selection part of the process AI can summarize resumes, recommend skills based matches, and even schedule interviews automatically. And then at the offer stage, AI helps personalize comms and gauge candidate sentiment so you don't lose talent late in the process. Together, these capabilities reduce manual effort and make the candidate experience smoother, which results in TA teams focusing on advising the business and building relationships is really where you should be spending your days. We're gonna dive into a couple of examples. Let's start at the top of the funnel. AI helps TA act way more like marketers here. In fact, eighty six percent of HR professionals agree that recruitment is becoming more like marketing. So delivering the right story to the right person at the right time at scale. That's how you build proactive pipelines instead of waiting passively for applicants. So at the awareness stage, this is the point where potential candidates first encounter your brand. A common challenge is getting your employer brand to cut through the noise, and I'm sure many of you can relate to that. Many TA teams can find it really difficult to produce content that reaches the right talent and actually resonates with these potential candidates. So that's where Gen AI and tools like ChatGPT or even Gemini. They can be a huge help here when it comes to developing employer brand content that can be shared across social media, your career site, job boards, events, and beyond that. It can even help you do your research to uncover what channels are best to use to reach your target talent segment and what their interests and motivations are to create content that speaks their language. Another big challenge when it comes to career sites is engaging visitors slash potential candidates. How do you spark their interest and drive them to actually apply and stay engaged? How do we keep the experience as engaging as possible? By implementing AI recommendations, you can serve up content like blogs or tailor jobs that meet the visitor's interests and needs. So here is a practical example for the top of the funnel. Our AI powered chatbot, a great example of how automation can elevate both the candidate and recruiter experience. It gives candidates a channel that they can use at Anytime, twenty four seven when on your career site. It particularly appeals to younger generations who prefer chat style interactions over forums or phone calls, and I'm sure that most of us can relate to that. Right? Through a simple conversational interface, candidates can join a talent community, search and apply for roles. They can build their profile as they interact. They can get FAQs answered instantly with authentic employee generated content, and you can even schedule time to connect with a recruiter. For the recruiters, this actually means no more chasing simple queries and managing admin heavy tasks out of hours. The chatbot, as I mentioned, is always on twenty four seven, ensuring every single candidate gets an instant response while freeing up recruiters to focus on high value work. And importantly, it can be tailored to your brand with a dedicated name, avatar, and a theme so it feels like a true extension of your employee brand. I'm gonna give you a real life example here. So one of our customers, Story House Early Learning, was facing a major shortage of early childhood educators and their focus to attract Gen z demographic. They would typically meet their passive talent on social channels like TikTok and then drive them back to their career site where they could meet Rocky their chatbot. Ultimately, tying in Rocky, their chatbot, along with an intelligent career site led to a conversion of six point five applications to one hire compared to the industry average of thirty applications to one hire. Another example, University of Central Florida. They wanted to improve the candidate experience and quickly answer questions, saving candidates time from having to navigate through the career site to find their answer by implementing their chatbot called Jobbot, the front office now save a huge amount of time because they no longer need to answer generic questions that Jobbot can now take care of. So the key here is that the chatbot can be a true extension of your brand. Whether it's answering questions, helping candidates apply, or nurturing talent communities, it ensures that every single candidate interaction feels personal and consistent with your brand while also saving recruiters hours of repetitive work. Nice. Now I get to talk about some of the post apply pieces. So as we saw in our poll, it wasn't just pre apply that the people who have joined us today are struggling with. There are also pieces when it comes to application selection and hire. Now application has a little bit of an overlap with what Kelly just kind of walked us through, whether AI can help make this step more seamless, you know, searching and applying through conversational language and chatbots and getting those instant answers to the FAQ pieces. And the key being that we're starting to build out their profile as they interact. Now at the very start of today, I was talking about how expectations are changing. This process and this approach feels a lot more intuitive. It's very different from long static forms that people have to fill out. So having smart prefill, whether it's through chatbot interactions or even through something as simple as a resume prefill, helps streamline that process, helps make it easier for candidates to kind of come through and apply. But when they do come through and apply, we face sometimes this next challenge. See it on the left, drowning in resumes, selection. This is where time savings really start to kick in. So AI can really help you when it comes to shortlisting candidates by analyzing everything that we know about them so far. One of the key like intelligence skills matching. Now this can incorporate things from position descriptions and job advertising there. It's pulling out skills and experience that we have about the candidate. It can also help you to do things like automate interview scheduling, as well as developing consistent interview guides, freeing up recruiters to focus on some of that evaluation and building relationships with those strongest candidates, making sure that even if they're not the right fit or they're the runner-up, the silver medalist for the current role, how can we how can we redeploy that highly skilled and engaged talent potentially to other opportunities. And I always do like to bring it to life, so let's take a look at ABN Group here. They are a leading construction property and finance company who have been using some of our latest AI capabilities that we've kind of talked about a little bit here today already. First up, they found that leveraging AI generated resume summaries is, to quote them, a game changer. So instead of sifting through lengthy resumes, the recruiters and hiring managers get clear and concise snapshots. This has sped up their shortlisting dramatically, and it's also helped make communication between recruiters and managers more effective. It's highlighting the key areas of the resume, like the experience and skills, and giving them ways to condense down three, four, seven page resumes into things that are more sustainable to review in bulk and at scale there. Another area that they've seen great impact with is is in interview support. So I mentioned earlier, AI generated interview guides providing tailored questions and prompts to the interviewer. This is something that really stood out to me because it's giving their hiring managers greater confidence in the interview process and helping them to develop their skills as an effective interviewer as well. So this is something that's not just about interview and shortlisting efficiency, but it's about enabling the managers to run better and more consistent interviews without having to have a recruiter or an HR generalist join every single call to make sure that they're asking the right questions, that they're following the guides and similar. And then finally, here, they shared with us that AI has helped them align the hiring of their organization more closely to what matters to their leadership. So they're able to tailor candidate communication at scale and those interview guides to really reflect the priorities of the company's leadership. They're ensuring that the processes that they're going through are relevant and effective, And through measuring the ROI of these initiatives, it adds and provides real value back to the business. So they are really just a a a great example of AI not replacing recruiters or managers, but simply augmenting their work, giving them time back, and helping them to achieve one of those first objectives that I mentioned today to operate at a more strategic level. And so, again, love talking about ABN group there. The next piece that we're really looking to roll out, not only for them, but for everyone here, is around skills matching. One of the most time consuming and high stakes parts of recruitment is reviewing those applications. It came up in our poll. We hear it day in, day out, especially for clients who have large internal talent acquisition teams. Manually reviewing and scanning through CVs and resumes introduces a risk of not only resume fatigue, but overlooking qualified candidates or even overlooking high potential hidden talent. Not everyone is fantastic at writing a good CV that matches against necessarily the job requirements that are spelled out there. So this is where AI powered skills matching really comes into play. So using advanced AI capabilities, it's able to quickly identify candidates whose skills and background and even potential align with the role that you've posted. Now that being said, it's not all just about speed. It does help reduce bias, and I'll talk more about that in a moment there here, which ensures fairness and eliminates the fear of missing out on some of that hidden talent and helps alleviate of that resume fatigue. So when it comes to reducing that bias, it's all about that first word on this slide here, that transparency, making sure that you're able to understand why is the AI telling me this. Where is it making these kind of assumptions based on the skills, based on the resume, based on the job description? At PageUp, we're really, really mindful about developing and promoting ethical AI usage. So that transparency, that ability to look under the cover and see why things are happening is really key to us here. And And so the benefits of this are quite clear. Well, I like to think they are, but recruiters being able to shortlist faster and focus on high value conversations, Make more informed decisions leading to higher quality hires and a stronger competitive advantage versus your competitors in the space who aren't taking advantage of this and have to manually go through hundreds of CVs and applications as part of a hiring process. So really great example of how AI can help us to speed up one of those most critical steps while ensuring that we're keeping humans in control of the final decision there as well. Great point. And it's also a great segue to now start talking about automation. Automated workflows are such an important part of the process to nudge candidates at the final stage and also remind them of the benefits of your organization. In order to make sure automation is helping, taking a step back and then analyzing your current process is how you can truly maximize where AI and automation can help. The best place to start is by mapping your existing TA funnel. Really break down each stage, from awareness to nurture to application to selection and offer. Where do candidates drop off most? Where does your team spend the most time? And where are you missing opportunities to engage talent earlier? That's a really, really important question. Once you've mapped out your funnel, you'll quickly see where the pain points are. Whether it's a leaky top of funnel where awareness is low or even bottlenecks later on during screening and scheduling, These pain points are where AI can add the most value. So from there, you can then look at your current tech stack. Many large organizations already have AI capabilities that are built into their current ATS, CRM, or recruitment marketing tools. But most often, they're not being fully utilized. Doing this type of audit helps you avoid adding unnecessary new tools and ensures that you're maximizing what you already have. So to take a step back further, AI really works better when it has context. So tell the AI who, who it should be, what to do, who is the audience, the structure around the content with bullet points, insights, short paragraphs, tone of voice, professional, relaxed, informal, these are the types of prompts that help AI work better. But the important mindset shift is to view AI as an augmentation, not a replacement. It should take away the heavy lifting so recruiters can spend way more time on the strategic work, which as we mentioned, is advising hiring managers, building relationships, and shaping future workforce needs. Finally, investing in your team's readiness. That's also really important. Help your recruiters build confidence with AI. Give them training and encourage experimentation. You can always start small, measure that impact, then you can refine your approach, and then scale what works. That's how you're gonna build a sustainable AI enabled TA function. And then this slide is just simply an additional extension from the last one regarding some of the ways to truly analyze where your team can be more productive and where automation could be most important and or helpful. This task analysis can really help the breakdown of time in various tasks and how that will drive improvement in your processes. Also, understanding what your team hates and loves the most will help you get a better sense of where the low value tasks really are. So if you target some of these areas that your team hate the most like, we all know this, screening resumes, repetitive admin work, etcetera, not only are you helping people manage their time better on your team, but you're also going to help take away something that they don't like to do. Alright. We wanna do that. Right? We wanna help our team. This will also help alleviate the need to rush and then also put AI on top of a task or activity that your team may actually love doing. This is a much more thoughtful approach to embedding AI into your process. So when you think about this and shaping these love and hate lists, not only are you helping your team avoid burnout, but it's also increasing productivity when you focus on AI helping those low value tasks. And so as a tech guy, I'm gonna help you to understand how to evaluate your AI tech stack. So once you've kind of followed Kelly's advice there and you've mapped out your funnel and you've identified pain points, this is where the next step really comes in. The goal here is to make sure that those systems that you're going to be relying on are not only capable of supporting AI, But do so in a way that is ethical, transparent, and aligned to your organization's needs. I've said it a few times today already, but there is a lot of hype in the market. So how do we understand what's really delivering? What's going to support you on a practical level? So here are a few things to check for. First up, embedded AI capabilities. Like Kelly mentioned, lot of applicant tracking systems, CRMs, and rec marketing platforms, they all come with AI features built in these days. So check if your existing tools already offer things like ABN GroupLove, resume summarization, skills matching, and AI powered chatbots, or even analytics that you may not be leveraging today. I mentioned this heavily before, but transparency and explainability. We really believe you should be looking for systems where you can see how those recommendations have been made. This really comes down to trust as well. So recruiters and candidates should be able to trust that these insights are fair and consistent as well. Personalization at scale. We talked about candidates' expectations in the modern market there. One of the real strengths of what we've recently seen is that AI boom in generative AI is being able to tailor engagement for candidates without adding significantly to recruiter workload. So your tools should make this simple to execute on. There's a bit in here about experience. It should enhance both the recruiter and the candidate experience. Don't just focus on one or the other or even worse, at the detriment to the other, But clunky workflows can undo a lot of the benefits of AI. Those workflows are not well designed, then AI is just going to what's the the same? Putting lipstick on a pig. We don't wanna be doing that. We wanna be making sure that we are focusing on those experiences. This was something that we've seen a little bit of chat back and forth there as well about today, but security and compliance, Particularly for global organizations, you need to make sure that you have confidence in those AI tools that you're using, that they do meet privacy and data regulations across the globe or across within the states that you're operating in there as well. And so it would be remiss of me to not talk about how PageUp's approach to AI and innovation comes in when we're talking about evaluating AI tech stacks. We're really, again, leaning in hard on that transparency. Our road map is shared with and built by customers. So that means that when we release features like AI powered summarization, skills matching, or our enhanced chatbot, these functions are directly solving the challenges that our clients' talent acquisition teams tell us that they're facing on a daily basis there. So by cocreating with our customers, we really make sure that our AI delivers that real world impact, not just flashy features or headlines. It also means that our customers have a voice in how we evolve, helping ensure that our technology always aligns with the realities of large and complex organizations. So we have a lot of existing PageUp customers on the call today. If you feel like you need to take greater advantage of some of the AI capabilities that Kelly and I have spoken about already and that you have at your fingertips, please do reach out to your dedicated strategic account manager. You can also reply to the email that you'll get as a follow-up for this, and we can point you in the right direction there to help guide you in how you can take more advantage of this AI here as well. And now this is the last poll from me. I'm a very curious guy. So I'd love if you could share with me what your top priority for AI in talent acquisition is over the next twelve months. Just kind of helps us line up with what you told us at the start of today. Are you just looking to kick off your journey and start embedding? Do you have some tools already and you're trying to get that training going through there? Are you looking further down the evolutionary scale when it comes to candidate experience or hiring decisions, pipelines, selection, and similar. So Thank you everyone who is going in and putting those responses in. We've got a little bit of a race going for second place here. But very clear winner already where people are really looking to start their AI journey. There are a lot of people replying back saying they're looking to really start. Over fifty percent of you today still looking to kick off that journey to start embedding AI into that recruitment process. So, hopefully, some of what we've run you through here today give you some good ideas for that. Love that. Thanks so much, Marcus. Alright. So as we wrap up, I wanna bring us back to the key theme here. AI gives your talent team its freedom back. Freedom from repetitive admin work, freedom from chasing down information, freedom from spending hours on tasks that technology can literally do in seconds. And what does that freedom create space for? It creates space for your teams to act as true talent partners to focus on strategy, candidate experience, and building the relationships that will make the biggest impact for your brand. That's the future of TA that we see here at PayJob. Not AI replacing recruiters, but AI enabling them to operate at their best and giving them time back to humanize the right and most important moments. Thank you so much for joining us today. I hope that this session has sparked ideas for how you can rethink your own talent acquisition funnel with AI and also take steps towards giving your team way more freedom. So with that being said, now we are going to open it up for questions. While we wait for questions to come through and then also take a look at the current ones that are here, I do want to make sure that everybody attending this webinar is aware of what we've recently released. It's the AI powered hiring guide that actually touches on a lot of what we've gone through today and offers practical tips for TA teams when it comes to AI. So you can feel free to just scan the QR code to download now, and we'll also circulate it in the webinar follow-up. Alright. Let's start to take a look at some of the questions here. Any questions? Yeah. I can see one's come through here for you, Kelly. So question, a lot of candidates are highly skeptical about AI and making the hiring process feel good. So how do you think AI can improve this experience rather than take away from it? So how AI can actually improve the hiring process. So that makes sense. That skepticism is actually completely valid, and it highlights a critical point. AI should never make the hiring process feel cold or impersonal. And I think most of us on this call can agree on that, right, if not all. Strategy is to use AI to remove friction and enable genuine personalization at scale, making the candidate experience feel smoother, and honestly, way more relevant. And that's the exact opposite of just going down a black hole. So for example, our intelligent career sites transform the candidate experience into a personalized journey from day one of visiting your careers page. And as we mentioned during the webinar, our chatbot is an always on assistant so candidates feel supported and like they have support twenty four seven. Also, your team can be strategic, segmented, and relevant with their communication so each candidate feels heard. In essence, just to wrap that up, AI doesn't replace the human touch. It makes the human touch possible at scale. Hopefully, that answers that question. Any other questions? Yeah. So I've got one here. I might take this one. We've got some ATS platforms have recently come under fire for screening out candidates. How are you working to combat that? So it's a great question. It's something that I mentioned earlier when it comes to ensuring that, of course, we have compliance when we're operating in global environments, that we're coming through and we're, making sure that we're not excluding people and that we've got that human in the loop process. So one of the things that's different, especially about how we work and how we build our platform is that, truly, the AI is just augmenting. It's around increasing visibility and streamlining and structuring. So we don't provide things like a match percentage or a score or a number of points against an individual. And we also ensure that we limit the information that the AI has access to. So by restricting it to pausing resumes in certain ways and extracting skills in that fashion rather than looking at other information that they may have provided or similar is one of the key ways. And as well from a transparency standpoint, ensuring that we're always giving our clients the ability to drill in and see why maybe something or someone has been matched in a particular way there as well. I've got another one that might be for you here, Kelly. It says, so right now, my team is struggling using several systems throughout the recruitment process, such as a separate CRM, different ATS, as well as LinkedIn, Indeed, and other sources we have to manage daily. How do you help teams when it comes to navigating these tax debt tech stacks? Does AI help with this? Good question. First, it's important to look at the type of TA technology that truly embodies both a true CRM and ATS. Right? That's the first step. Selfishly, I'm gonna say that PageUp actually offers both and creates a seamless process for passive and active candidates. So if you are stuck using multiple technologies, though, then what I do is I look at the integration and how data is flowing back and forth between your systems while also ensuring that AI is automating any part of engagement. Most importantly, what I would do is I'd take a look at how you can also centralize your tech stack, like finding a platform, as you mentioned, that does embody both so that you can have less worry about integrations, data, etcetera, while also having a platform that provides a lot of the AI capabilities that we talked about here, really centering around automation with the low value tasks. Is there any other questions that you see, Marcus? We've answered that one. Oh, I see one, that's in the chat. You can take this one, Marcus. How do you see these new platforms embedding with companies who are largely invested in a c HCM? Yeah. So this is a really interesting question because it kind of aligns to how we see the ebb and flow of single source versus best in breed, and it's almost like to to pull the nerdy part out. It's almost like a sine wave. Everyone says, oh, you should go single source. Oh, you should go best in breed. Oh, you should go back to single source. Oh, you should go best in breed. So we're actually seeing in the market, there's there's a lot of acquisition going on by some of these large HCM companies as well. They're kind of they're recognizing that their solutions that they have today don't stand up to the expectations of the market and the scrutiny that talent acquisition teams and even candidates are putting on them. So they're trying to buy other solutions and bolt them on and trying to embed them into their existing HCM platforms. One of the things that you tend to see from best in breed providers like ourselves and like many of the others that are out there is that we do invest heavily in integration capability to try and reduce the burden on companies that are heavily invested in a large HCM product. Whether that is being able to embed AI powered career sites on top of an HCM applicant tracking system or whether it's the more traditional route of a best in breed ATS integrating new hires back and forth into HCM platforms. So that's kind of what we see the market doing, either purchasing from an HCM standpoint or really investing in integration coming through there as well. Good answer. I think was that it, or is there another one here that I missed? I just wanna make sure we're answering any questions. Alright. Well, I think we've answered most of these questions here. Thank you again, everybody. We are so glad that you were here for this past hour with Marcus and I. Hopefully, you really gained insights around AI and talent acquisition. We will follow-up as we mentioned, but please feel free to connect with Marcus and I on LinkedIn in the meantime. Thank you, everybody. Thanks, everyone. Bye. Bye bye.
Watch now: Rethinking the Talent Acquisition Funnel with AI
Hiring is about people first, but the reality is, today’s talent teams are under the pump to move faster, deliver standout experiences, and contribute strategically, all with fewer resources. The result? Less time for genuine connection.
This webinar explores how AI can ease that burden: giving recruiters back the time and tools they need to focus on what matters most, building relationships. Rather than replacing humans, AI can amplify their impact, especially as many TA functions are operating with leaner teams.
You’ll discover how to:
- Rethink your recruiting funnel so it’s supported by AI, but guided by people
- Apply automation in intentional ways that enhance, not replace, the human touch
- Move from reactively filling reqs to nurturing lasting talent relationships
- PrioritisePrioritize what really drives results, not just “doing more”
- Learn from real-world teams already using AI to streamline workflows and build candidate trust
Watch today to learn how to evolve your talent acquisition strategy while keeping people at the centre.
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