Free playbook
The Talent Marketing Playbook
Build a hiring engine that attracts, engages and converts the right candidates even when your team isn’t online.
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Stop chasing, start attracting.
Most recruitment strategies centre on reacting. Posting jobs, paying for clicks, and hoping the right candidate somehow finds you. But now, there’s a better way. It’s time to start building a system that attracts candidates around the clock, so that by the time a role opens up, the right person is already at your fingertips.
That’s talent marketing. And this playbook tells you exactly how to do it.
What you’ll learn
We’ve got the practical steps to help you build a talent marketing engine, following the attract > engage > convert blueprint:
- How to identify priority talent segments and build candidate personas
- How to develop an employer brand and EVP that resonates with those groups
- What separates a good career site from a great one, and how to close that gap
- The role of content in building trust and driving applications
- How to get found through SEO and AEO
- Where AI sits in a strategic talent marketing approach, and where human judgement still reigns supreme
- How to measure what really matters to keep improving your approach
Who this playbook is for
This guide is designed for talent leaders, employer brand and recruitment marketing professionals, HR leaders and anyone responsible for building a more proactive approach to hiring.
Frequently asked questions
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What is the Talent Marketing playbook?
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Does it cover AI and automation in recruitment?
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Does it cover career sites and content strategy?
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Is the Talent Marketing Playbook free to download?
Are you ready to build a hiring engine that works while you sleep?
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