About the episode:
Whether you’re hiring at scale, improving diversity and inclusion or looking to fill specific skills gaps, recruitment marketing has a key role to play in helping organisationsorganizations win the best talent.
Join Belinda Cawthorne, OrganisationalOrganizational Development Specialist, and Marion Robinson, PageUp Chief Growth Officer, as they dissect the biggest pain points different industries experience when hiring, and how recruitment marketing can help.
Takeaways:
- Hiring has fundamentally changed because of COVID-19. OrganisationsOrganizations are adapting rapidly to the changing environment and market demands.
- Being able to engage and nurture talent both externally and internally is an ongoing challenge.
Bios:
Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.
Belinda Cawthorne is an organisationalorganizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organisationalorganizational objectives.
About the episode:
It’s often the first impression a potential candidate has of your organisationorganization. They can range from modern and captivating, to confusing and poorly designed. So what does your carers site say about your employer brand?
If it’s streamlined and engaging, people will want to know more. If it’s an afterthought, outdated and clunky – people will think working for your organisationorganization will be the same.
Join Belinda Cawthorne, PageUp OrganisationalOrganizational Development Specialist, and Marion Robinson, PageUp Chief Growth Officer, as they discuss how to create a careers site that converts.
Takeaways:
- Candidates who return to a career site are 4x more likely to be hired
- Content creation does not need to be overwhelming
- Understanding your audience will help optimiseoptimize your career site for the best ROI
Bios:
Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.
Belinda Cawthorne is an organisationalorganizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organisationalorganizational objectives.
About the episode:
Winning the best talent is harder than ever before. Candidates expect to be treated like consumers in the recruitment process, which is why savvy hiring teams are thinking like marketers.
Recruiters spend thousands of dollars advertising open roles – can they prove the effectiveness of these channels? Or which channel is providing more quality candidates? Just like marketers, recruiters need to prove ROI on their efforts.
Join Marion Robinson, Chief Growth Officer, as she walks through marketing best practices and explains how top recruiters are implementing them today.
Takeaways:
-
Marketers personalisepersonalize the consumer journey: do the same to build a great candidate journey
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Be targeted: understand your personas and what resonates with them
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Nurture engaged people so that when they’re ready to apply, you’re top of mind
Bios:
Marion Robinson is responsible for spearheading global growth for PageUp in all its forms. She provides strategic direction across PageUp’s client advocacy, partner alliance, marketing and brand-building programs, ensuring total alignment between them so as to deliver on the PageUp growth strategy. Leveraging a wealth of experience in client management roles across a range of industries including Banking, Human Resources and IT, Marion understands the daily people challenges of our clients first-hand.
Belinda Cawthorne is an organisationalorganizational development specialist at PageUp, focused on leading, delivering and embedding best practice development, assessment, and HR technology solutions to support both people strategies and organisationalorganizational objectives.
About the episode:
Historically there has been resistance to remote working – mostly due to a perceived lack of trust and transparency. Now, overnight we have been forced into a global experiment where teams have to work remotely. OrganisationsOrganizations are realising it can work – so what’s next? Join Rebecca Skilbeck, Head of Customer Insights and Market Research at PageUp and Deborah Mason, Senior Vice President, Global Talent for PageUp as they discuss the new world of work after COVID-19.
Takeaways:
- Many HR departments are in the process of transforming
- HR will shed tedious processes and come out of this more productive than ever before
Bios:
Deborah Mason is the Senior Vice President, Global Talent at PageUp. Deborah is currently responsible for PageUp’s global people strategy, including acquiring, developing, growing and retaining the company’s global team. With over 25 years of experience, Deborah has generated a strong knowledge of integrated talent management solutions, operational and people practices, and the formation of strong relationships.
Rebecca Skilbeck is the Head of Customer Insights and Market Research at PageUp. Her areas of expertiseexpertize and passion are business intelligence: gaining actionable insights from organisationalorganizational and market data, and thought leadership: what are the trends and ideas shaping the fields of HR and technology. Bec has over 20 years of experience as a research analyst in a career that has included academia, strategic consulting and equity investment.
