Watch Now: Columbia University’s Recruitment Marketing Journey
In today’s market, great talent doesn’t just knock on the door. So how can you stand out from the crowd and convince jobseekers to hit ‘apply’? By proactively marketing your organisationorganization as a great place to work.
Columbia University saw the need to adopt recruitment marketing approaches to fill the gaps in their sourcing strategy. By leveraging customisablecustomizable career sites, employee stories, engaging content and personalisedpersonalized nurture workflows, Columbia is now drawing candidates in —rather than fishing for talent.
Watch this presentation to learn:
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The triggers that pushed Columbia University to try new ways of sourcing.
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The focus and goals of implementing recruitment marketing software.
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Implementing new software successfully.
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Their results so far.
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