Traditional sourcing is no longer enough to reach the modern workforce.
70% of the workforce aren’t actively looking for a role right now. But, they’re still scrolling, engaging with content, and potentially still open to the right opportunity if you can reach them where they are.
This means that relying on job boards and inbound applications won’t cut it. Now, talent acquisition teams need to get creative with their talent attraction and engagement strategies.
This session is about the “how”. We’ll move past the theory into practical strategies for finding candidates you can’t get from a job board: influencer marketing, brand-led attraction and nurturing the goldmine already in your database. Featuring real-world insights from Flockity and Travel + Leisure Co, we’ll discuss how to tie your employer brand to creative strategies, drive new organic inbound traffic to your career site, build trust with candidates, and deliver a diverse pipeline of top talent.
We’ll explore:
- Why passive talent is your biggest untapped pipeline, and how to activate it.
- How to re-target your engaged candidates and hidden gems already in your CRM.
- How real people and creators can amplify your EVP more effectively than traditional ads.
- How to ensure your employer brand resonates authentically within niche communities.
- How to track what’s really working, and shift budget to the channels that convert.
This webinar offers practical, experience-led insights for TA leaders ready to move past the talent shortage and build a human-centric attraction machine. You’ll walk away with a sourcing strategy that goes where your competitors aren’t even looking.
