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Building a strong employer brand is hard. But in 2022 attracting talent without one is even harder. How can you cut through the noise and show jobseekers why they should hit ‘apply’? 

The answer: authenticity. Showing a true and authentic depiction of your brand is key to connecting with jobseekers. While many brands use authentic, user-generated content in their marketing strategies, HR teams are still relying on corporate communications and polished professional messages —which just aren’t hitting the mark.

In our latest guide, you’ll learn:

  • The power of authentic storytelling 
  • The importance of building a strong, recognisablerecognizable employer brand 
  • How to engage new talent using content generated by your existing employees

See how leading companies are using storytelling and authentic content to attract talent and build their employer brands.

Learn how leading businesses attract quality hires with less effort.

 

Download now

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