MELBOURNE, AUSTRALIA – November 5, 2004 –

Today, online recruitment software and supporting services supplier PageUp was announced as The Age/D&B (Dunn & Bradstreet) 2004 Victorian Business of the year in the I.T. & Business Services Category.

The exclusive, invitation only award, is based on strong financial performance and information contained within the D&B database.

PageUp scored well in the areas of Strong Dynamic Risk Score (DRS) and Strong Dynamic Delinquency Score (DDS). The DRS is a statistically derived measure that assesses the probability of a business experiencing severe financial distress during the next 12 months. The DDS is a statistically derived measure that assesses the probability of a business paying its bills in a severely delinquent manner over the next 12 months.

This outstanding achievement is yet more recognition of PageUp’s sound business practices and good management. Last month PageUp was listed as 33rd in the BRW Fast 100, and in July was awarded the Panasonic Award for 20- 50 Employees at the Telstra & Victorian Government Small Business Awards.

Karen Cariss, Managing Director said “About a year ago, we lost a tender to a larger vendor because the client was under the mistaken belief that we were too small and therefore a greater risk. Dunn & Bradstreet are world renowned for providing reliable current data for businesses to make informed decisions and this award proves our credibility and stability. It is a significant stamp of approval on our financial management and position.”

Growing from a small to medium sized business has meant keeping a tight reign on finances and adhering to a well thought out business plan. Cariss credits some of PageUp’s success to her more experienced peers. “Early on, PageUp was fortunate enough to receive mentoring advice from business veterans which showed us how to act like a large business. This has allowed us to think strategically about our direction and the way we handle everyday business decisions. I would certainly recommend it to any small business that was serious about its future. It is great to receive recognition from D&B and having grown the business at the same rate as our competitors who have all been investment funded it is a huge achievement.”

Dunn & Bradstreet

D&B is the world’s leading provider of business-to business credit, marketing and purchasing information and receiveables management services. D&B manages the world’s most valuable commercial database with information on more than 90 million companies, 2.8 million of which are located in Australia & New Zealand.

The Age/D&B Business Awards