Mobile optimisation is not whether or not it’s possible to apply, but whether or not it’s a simple, engaging, frustration-free experience. The best way to determine if your career site has content suitable for mobile devices is to search and apply for a position from your mobile phone.
Does your career site have the following:
- The ability to browse through job postings, filter and save jobs of interest
- The ability to subscribe to alerts, refer a friend and share jobs via social media
- A streamlined process which only includes steps essential to the recruitment process
- No dead-ends or back tracking when searching or applying for jobs
- Short, clear text with obvious calls to action
- An apply process that takes less than one minute
- A seamless experience from the company to career vendor site
- Application forms that can be pre-filled from social profiles or resumes and requires minimal editing
- If a resume or cover letter is required it can be attached from Cloud storage
- The same experience on an Android or iOS (iPhone or iPad) device
- Auto-acknowledgement of submitted application
- An end-to-end mobile search and application experience
If the answer to any of the above is no, now is the time to rethink your strategy and build out your long term vision for mobile recruitment. Once you have set your plan of attack in motion, it’s important to track its success.
The acceleration of smartphone penetration coupled with the uptake of social recruiting is shaping talent acquisition strategies. Having a clear strategy for leveraging mobile and social media will help overcome the challenges faced by talent acquisition leaders such as creating strong employer branding, sourcing talent in a tight market and the development of a strong talent pool. Continuing to place a low priority on a mobile-friendly recruitment experience will diminish your competitive advantage as talent is lost to the competition.