In partnering with PageUp, we were able to build and design future-state recruitment and onboarding workflows, defined and aligned to user groups in the organisation.

- Mirela Lane, National Human Resources Manager – City Beach


City Beach is one of Australia’s leading fashion retailers. Established in 1985, they now have more than sixty retail locations across Australia, as well as an impressive online store, and stock some of the world’s biggest skate, surf, active and fashion brands.

Christmas time is the busiest time of the year in retail and to ensure customers get the best service, more staff are often required. Every December, City Beach would need to recruit high volumes of employees in a very short timeframe to meet this demand.

With PageUp’s recruitment and onboarding software, City Beach’s previously outdated processes and recruitment workflows were completely overhauled.  This transformation would not only add value to the company but improve employee experience to help get the most out of talented employees and follow them throughout their entire employment lifecycle.

Mirela Lane, the National Human Resources Manager for City Beach, says:

“Being a youth employer, [our candidates] are a demographic that has a heavy reliance on technology and social media.

“For the first time, we have been able to incorporate social media and things like YouTube videos into our recruitment and onboarding processes. This has been invaluable and has reaped enormous benefits for City Beach.”

The results were phenomenal. In the first four hours of the recruiting campaign, fifteen candidates were hired for every store. With no need for advertising, funds could be sunk back into recruitment activities.

Hiring managers were extremely satisfied, with all casual team members completing their eight-week tenure. Onboarding helped new employees get their footing early on, and the company now has a large pool of talented people to draw from.

Lane says: “In partnering with PageUp, we were able to build and design future-state recruitment and onboarding workflows, defined and aligned to specific user groups in the organisation.”

Find out more about how PageUp could transform your HR – read some of our other testimonials today!