Posted on 09 Feb 2018

Starting out, many SMBs use paper-based processes to recruit employees, but as companies look to the future, it’s essential to have a system that supports their growth. Recruiting online provides many advantages – from higher-quality applicants, to faster hire times, and quicker speed-to-competency of new employees.

What is online recruiting?

When people think of online recruiting they often immediately think of job boards like Seek, 51 Job, Linkedin Jobs and Adzuna. Job boards are certainly an important part of online recruiting – and an important piece of the recruiting puzzle. Online recruiting encompasses more than just job boards – it describes the use of technology and web-based tools to find active and passive candidates, accelerate the shortlisting process and interview and hire new employees.

Why recruit online?

Apart from the time and cost savings of streamlining your recruiting and onboarding systems, the number one reason to recruit online is that high-quality candidates are looking for jobs online. Not only are they searching for a job online, their expectations of that experience are higher than ever – many candidates expect to find, apply for and accept their next job not only online, but from their mobile phone.

Candidates aren’t only looking on job boards either – they’re finding new roles through social media. Once you’ve found and placed a new employee, you can use other online resources to help them with learning and development too.

Systems to accelerate online recruiting

According to Aptitude Research Partners, “One out of three SMB companies do not currently have an applicant tracking system in place.” Sifting through printed resumes might work for your first couple of roles, but once you have more than one on the go, printing and sorting resumes is a nightmare (for you and your jammed-up printer). As you move from the filing cabinet to the cloud, it may seem like the best solution to go with the cheapest resources available, but in the long run it’s important to be mindful of the difference between cost efficiencies and cutting corners.

When you start building up your business with a mish-mash of providers with poor integration capabilities, you’ll be able to get the job done in the end. However, when you start to truly scale your business, the inefficiencies will show themselves and you’ll start to encounter challenges.

These challenges are easily mitigated by keeping as much data in one place as possible to avoid data mismatch and give yourself one source of truth. For those pieces that can’t live within just one system, it’s important to use systems with secure, seamless application integrations. This has several key benefits including:

  • better data visibility;
  • a consistent user experience;
  • a solid foundation for success; and
  • the ability to automate tedious manual tasks to mitigate human error and increase team capacity.

The technology you use needs to be able to handle scale – not just growth. Exponential growth requires a comprehensive talent management system that grows with you.

Here at PageUp we’re passionate about helping HR professionals master talent recruitment and keep great employees engaged. If you’re looking for more recruiting tips, take a look at our ebook, 4 ways SMBs can attract top talent.