Leadership Team


Karen Cariss


Karen Cariss is one of the founders of PageUp. Today, Karen is a key driving force behind the success of PageUp, setting the strategic direction of the company as well as overseeing internal activities to ensure synergy of all divisions. Karen’s extreme passion for the company is evident in her work and attitude, which has been publicly acknowledged by being listed as 28th on BRW’s Top 50 Female Entrepreneurs in June 2006 and winning the Ernst and Young ‘Young Entrepreneur of the Year’ for 2008 and the Victorian Telstra Womens Business Award in 2009.

Karen has also used her knowledge of business practices to assist the judging of the 2006 Telstra Business Awards and 2005 AIMIA iAwards.

Karen is formally qualified with a Bachelor of Applied Science and Honours in Science and is currently a member of Australian Human Resources Institute (AHRI).


Mark Rice


Mark Rice, a seasoned professional with nearly 25 years of global finance, accounting, and operational experience in privately and publicly held organisations, joined PageUp as CFO/COO in November 2011. Over a nine year career with Dell, Mark gained valuable international experience as CFO for Dell markets in U.K., EMEA, Australia, and China. In these positions, Mark pioneered costing and pricing strategies, developed financial/operational reporting systems, unified regionally dispersed finance teams, and drove significant increases in both revenue and profitability.

Permanently relocating to Australia in 2007, Mark was CFO for an Australian-based hotel and resort company where he was actively involved in the successful disposal of a significant portfolio of properties.

Mark’s role at PageUp is to accelerate the company’s expansion and drive increased agility through effective financial strategies, optimization of resources and operational excellence.

Mark holds a BSc Honors degree in Civil Engineering from University of Surrey in Guilford, U.K. and earned his status as a chartered accountant from the Institute of Chartered Accountants in England and Wales during a seven year career with Arthur Andersen.


Anthony James [AJ]


Throughout his career, AJ has spearheaded the leadership, growth and management of high-performance, multidisciplinary marketing, sales and creative operations throughout Asia Pacific, the Middle East and Europe, as well as in emerging markets around the globe. He most recently served as Group CEO of Sample Central, where he developed the concept of “tryvertising” (trying before you buy), created the global go-to-market strategy and grew the business worldwide by negotiating franchise agreements in more than 20 countries in less than five years.

Previously, James was Executive Vice President of Sales and Marketing at Creata, where he led marketing initiatives for the company’s creative and production services, working across 11 countries on five continents and overseeing 480 individuals. Earlier in his career, James held the positions of Vice President of Marketing, Asia Pacific at Fujitsu Consulting, Director of Sales and Marketing at ZIVO Internet Solutions and Divisional Manager of eBusiness Global for IBM Global Services.


Simon Cariss


Simon Cariss is one of the founders of PageUp. Today, Simon is a key driving force of PageUp, setting the strategic direction of product development of the PageUp suite of web-based talent management solutions. Simon’s passion for the company and innovative new technology has been publicly acknowledged with PageUp receiving the B3000 Innovation Award in 2006 and frequently delivering first to market innovative solutions.

Simon is formally qualified with a Bachelor of Electrical Engineering from Swinburne University as well as a Certificate, Venture Capital Executive Program, 2000 from University of California, Berkeley – Walter A. Haas School of Business.


Dominic Toledo

Senior Vice President – Global Sales

Dominic Toledo, a seasoned technology sales and international management professional, joined PageUp in May, 2011. Dominic leverages his more than 15 years of sales and senior management experience to oversee the execution of the PageUp global sales and marketing strategy, including post-sales customer service and support.

Dominic has significant experience in the HR and Technology industries, having held senior positions at IBM, Korn/Ferry and other international businesses in Australia, the U.S. and Asia Pacific.

Dominic gained extensive international experience throughout his career at IBM, where he was responsible for the development of sales and marketing strategy and IT product offerings for the Asia Pacific region. More recently at Korn/Ferry Futurestep, Dominic led the Technology practice with overall responsibility for the growth and retention of the Asia Pacific client base delivering integrated human capital solutions to the Technology sector. Prior to that, Dominic served as a Country General Manager for the world’s largest provider of non-monetary reward systems, with overall management, financial and operational responsibility for country operations.

Fluent in English, German and Spanish, Dominic holds an Executive MBA from the Australian Graduate School of Management. Earlier in his career, he was a recipient of IBM’s prestigious Global “Speed, Simplicity & Customer Satisfaction” Award in addition to being a qualified Six Sigma Black Belt.


Deborah Mason

Senior Vice President – Global Talent

Deborah is responsible for all aspects of our global people strategy including acquiring, growing, developing and retaining our awesome PageUp team. With over ten years PageUp specific experience, Deborah has developed a sound knowledge of the PageUp suite of integrated talent management solutions as well has having established strong relationships within our client base.

Her experience outside of PageUp spans over 15 years across a diverse cross-section of industries including Accounting and Finance, Architectural/Construction, Telecommunications, Information Technology and Human Resources. Key areas of expertise include strategic relationship management, financial management and consulting. Deborah is formally qualified with a Bachelor of Business, and is currently a member of the Australian Institute of Company Directors (AICD).


Sylvia Vorhauser-Smith

Senior Vice President – Research

Sylvia is responsible for driving thought leadership in the field of human capital management for global organisations facing cross border expansion and growth. Sylvia has more than 25 years of experience in corporate and entrepreneurial business environments, including positions as Head of Selection and Development at Westpac Banking Corporation, Human Resources Manager for Citibank Limited, and General Manager of Integrated Talent Management for PageUp People.

Prior to joining PageUp, Vorhauser-Smith was Founder and Chief Executive Officer of consulting firm Talent Edge, specialising in bespoke leadership development and talent management solutions.

She is a regular national and international speaker on neuroscience, talent and human capital management, having addressed audiences in Boston, Singapore, Kuala Lumpur and across Australia. Vorhauser-Smith holds a Bachelor of Business and Graduate Diploma of Psychology from Monash University, and she is currently completing her Master of Science in NeuroLeadership at Middlesex University.

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