July 2005 Newsletter

In this issue:

Avoid the ugly side of Online Recruitment
Gerry Crispin presents: Core Staffing Innovations Australia Attract and Retain Tomorrow's Workforce
Coles Myer Limited and PageUp celebrate 2 years together

Avoid the ugly side of Online Recruitment

The 2005 white paper on Staffing Strategy and Process (the good, the bad and the ugly), by Gerry Crispin's CareerXRoads, offers some great insight into a job seeker?s experience. The white paper has some frightening statistics. We hope that you aren't one of the:

77% of businesses surveyed whose homepage does not link to their career site!
67% of businesses where candidates could not apply directly from job advertisements!
18% of businesses whose job descriptions are 6 or more clicks away from the homepage!

So presuming your applicants can find your vacancies, does the ?talent? know that you are looking for them? Or what they can expect from you after pressing the submit button?

Crispin?s white paper shows that 35% of Fortune 500 Businesses in the United States do not explicitly target any particular candidate segment. What does your website say about the type of skills you are looking to attract? Are job seekers easily able to spot opportunities and choose your business?

In the increasingly talent-short labour market, those businesses which can identify the kind of candidates they want, attract them with relevant content and demonstrate a 'fit', will be best placed to attract the right talent. The people with the most sought after skills will always have a choice.

Ideas on how to attract specific candidate segments:

Looking to attract more women?
What about including case studies of successful women with your organisation, or information on family friendly policies?
Looking to hire or attract people from non-English speaking backgrounds? Why not post career information in languages other than English?

Many organisations can improve the way they keep applications engaged. This is particularly pertinent with the increasing focus on the development of ?Talent Pools.?

Questions to think about:

After they have applied for a position within your organization, what can your applicants expect from you?
If the applicant was entertaining an offer from a competitor, would they know you were interested in them?
If a suitable role became vacant for a candidate in 6 months time would they be pleased to hear from your recruitment team, after their initial application wasn't acknowledged? Would you?

Some of the best corporate recruiters are gaining a distinctive edge as technology enables opportunities for superior engagement of applicants. Have we seen the end of the bland, we are considering your application??

Perhaps applicants might be invited to view an employee log or ask for feedback, study a day in the life at your organisation and at least be kept informed of when they'll be updated.

According to the white paper more and more businesses are getting it right, is yours? For help with your Online Recruitment please contact our PageUp offices on +61 3 8677 3777 of alternatively our Sydney office on +61 2 8088 0600.

Gerry Crispin presents: Core Staffing Innovations Australia Attract and Retain Tomorrow's Workforce.

As part of PageUp's dedication to professional development in HR practices we are delighted to announce our sponsorship of Gerry Crispin's Australian tour.

As a practitioner, Gerry spent more than a decade in various HR Executive and Staffing Management roles with Johnson & Johnson, and during his 30 year career, he has also worked in nearly every facet of the staffing industry from Executive Search Consultant and Contract Recruiter to Director of University Career Services and General Manager of a major recruitment advertising agency.

Gerry is extremely active in the professional community and has served on the National Board of Directors of the Society for Human Resource Management (SHRM) as well as the National Board of the Employment Management Association. SHRM has over 200,000 members and still enlists Gerry's time and talents to lead a volunteer expert panel of Workforce, Staffing and Deployment professionals that advises the Association on global staffing trends.

Gerry will be presenting this presentation at the following locations

Sydney: Macquarie Graduate School of Management CBD Campus

Wednesday 31st August, 2005 OR Thursday 1st September, 2005 8:00am to 3:30pm

Melbourne: Melbourne Business School

Tuesday 23rd August, 2005 OR Wednesday 24th August, 2005 8:00am to 3:30pm

To register for this event or to find out more please go to http://web.archive.org/web/20060819110425/http://www.humgt.com.au/ and follow the Events Information & Registration link.

PageUp and Coles Myer celebrate two years together

Recently the staff from Coles Myer and PageUp got together to celebrate. Coles Myer, Australia's largest private sector employer, has been using PageUp's e-Recruitment system, PageUp People, for the last two years.

Coles Myer originally chose PageUp as their provider at the end of June 2003. Since then, that solution has been highly customised to suit their recruitment practices. Ms Josephine Thompson, Coles Myer Recruitment Strategy Manager, said, 'From concept to implementation in eight weeks, it has been a pivotal change to the way we recruit.'

Coles Myer has 15 brands and over 165 000 staff in more than 2 200 stores around Australia and New Zealand. The PageUp People system allowed Coles Myer to centralise the recruitment process of all the brands. All 84 users around Australia were trained within 7 days.

Something you may not have known:

The Coles Myer website registered an astonishing 48 000 hits from prospective employees within 3 weeks of implementation
Approximately 1 million applicants to date have gone through the system so far
Coles Myer was recently awarded Australia's Best Corporate Careers Website for 2005 by independent communication research firm, Potentialpark Communications of Sweden

PageUp is delighted to continue its ongoing partnership with Coles Myer.

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